Zeta Pre-Sales | User Guides

This page is intended for marketing users to understand a step-by-step tutorial for creating campaigns in the ZMP with dedicated links to guide you along that process which are listed in the tables below.

If you have any questions, feel free to reach out to Daniel Eisenhut: Group Vice President, Strategic Solutions at deisenhut@zetaglobal.com.

Segmentation Building

Article Name	Link
Segment Operators for Building Segments	Event Data Operators
Building Audiences with User Properties	Segments
Building Audiences with Campaign Response Data	Segments
Building Audiences with Online and Offline Events Metadata	Targeting Resource Metadata in Events
Building Audiences around Unknown Site Visitors	Support for Unknown Users
Types of Segments	Types of Segments & Lists
Setting Calculated Engagement Scores related to Events	Engagement Score
Propensity Scores Predicting Future Behavior	Propensity Scores
Audience Performance Forecasting by Channel	Forecaster
Auto-Exporting of Audiences	Exporting Audiences

Content Management

Article Name	Link
Asset Library for images and documents	Asset Library
Using Resource Groups for Category based Cross Channel Recommendations	Resource Groups
Managing additional Relational Personalization	Content Feeds
Building Master Email Templates	Visual Editor
Building Repeatable Content Blocks for easy cross campaign content management	Content Snippets
Scripting Language for advanced personalization use case and transactional emails	Zeta Markup Language (ZML)
Coupon Management and Distribution	Coupon Code Setup

Campaign Building

Article Name	Link
Available Campaign Types (Adhoc/Recurring/API Transactional)	Broadcast Campaigns
Available Channel Overview	Campaign Channels
Building a Campaign from Scratch	How do I Curate the Perfect Content?
Subject Line Optimization	Subject Line Optimization
A/B/N Testing	A/B/n Testing
Campaign Proofing Options	Campaign Proofing
Campaign Tags to group campaigns for segmentation or reporting	Reporting Tags
Pausing and Resuming Campaigns	Campaign Pause & Resume Feature
Send Time Optimization	Prime Time Optimization
Organizing Campaigns for easier Search	Campaign Search & Filtering

Channel Automation

Article Name	Link
Experience Builder Overview	Experience Builder: An Overview
Entry and Exit Criteria for Frequency Management of Participation in Experiences	Experience Options
Using Prebuilt Experience Templates for Quick Start	Experience Builder Templates
Experience Node Functionality Overview	All about Nodes
Editing running Experiences	Portable Experiences
Experience Builder Reporting Overview	Analysis Mode

Analytics

Article Name	Link
Campaign Report Builder	Report Builder
Prebuilt Report Templates	Report Builder Templates
Deliverability Reporting	Deliverability
Campaign Heat Maps	Content Report
Send Time Optimization Report	Prime Time Report
Customer Lifecycle Insights	Agile Intelligence
Understanding Customer Behavior via Zeta Data Enriched Attributes	CustomerPulse
Understanding Your Brand Values and Customer Alignment to Your Brand Values	PersonaPulse
Geographical Overview where your prospects and customers shop	DMAPulse
Revenue Attribution Reports by Channel and Attribution Model	Attribution Insights

Terminologies and Training Videos

Article Name	Link
Overview of all Training Videos available	Training Videos
Zeta Glossary of Terminologies used in ZMP	Glossary