Zeta Pre-Sales | User Guides
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This page is intended for marketing users to understand a step-by-step tutorial for creating campaigns in the ZMP with dedicated links to guide you along that process which are listed in the tables below.
If you have any questions, feel free to reach out to Daniel Eisenhut: Group Vice President, Strategic Solutions at deisenhut@zetaglobal.com.
Segmentation Building
Article Name | Link |
---|---|
Segment Operators for Building Segments | |
Building Audiences with User Properties | |
Building Audiences with Campaign Response Data | |
Building Audiences with Online and Offline Events Metadata | |
Building Audiences around Unknown Site Visitors | |
Types of Segments | |
Setting Calculated Engagement Scores related to Events | |
Propensity Scores Predicting Future Behavior | |
Audience Performance Forecasting by Channel | |
Auto-Exporting of Audiences |
Content Management
Article Name | Link |
---|---|
Asset Library for images and documents | |
Using Resource Groups for Category based Cross Channel Recommendations | |
Managing additional Relational Personalization | |
Building Master Email Templates | |
Building Repeatable Content Blocks for easy cross campaign content management | |
Scripting Language for advanced personalization use case and transactional emails | |
Coupon Management and Distribution |
Campaign Building
Article Name | Link |
---|---|
Available Campaign Types (Adhoc/Recurring/API Transactional) | |
Available Channel Overview | |
Building a Campaign from Scratch | |
Subject Line Optimization | |
A/B/N Testing | |
Campaign Proofing Options | |
Campaign Tags to group campaigns for segmentation or reporting | |
Pausing and Resuming Campaigns | |
Send Time Optimization | |
Organizing Campaigns for easier Search |
Channel Automation
Article Name | Link |
---|---|
Experience Builder Overview | |
Entry and Exit Criteria for Frequency Management of Participation in Experiences | |
Using Prebuilt Experience Templates for Quick Start | |
Experience Node Functionality Overview | |
Editing running Experiences | |
Experience Builder Reporting Overview |
Analytics
Article Name | Link |
---|---|
Campaign Report Builder | |
Prebuilt Report Templates | |
Deliverability Reporting | |
Campaign Heat Maps | |
Send Time Optimization Report | |
Customer Lifecycle Insights | |
Understanding Customer Behavior via Zeta Data Enriched Attributes | |
Understanding Your Brand Values and Customer Alignment to Your Brand Values | |
Geographical Overview where your prospects and customers shop | |
Revenue Attribution Reports by Channel and Attribution Model |
Terminologies and Training Videos
Article Name | Link |
---|---|
Overview of all Training Videos available | |
Zeta Glossary of Terminologies used in ZMP |