This page is intended for marketing users to understand a step-by-step tutorial for creating campaigns in the ZMP, with dedicated links to guide you through that process, which are listed in the tables below.
Segmentation Building
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Article Name |
Link |
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Segment Operators for Building Segments |
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Building Audiences with User Properties |
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Building Audiences with Campaign Response Data |
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Building Audiences with Online and Offline Events Metadata |
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Building Audiences around Unknown Site Visitors |
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Types of Segments |
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Setting Calculated Engagement Scores related to Events |
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Propensity Scores Predicting Future Behavior |
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Audience Performance Forecasting by Channel |
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Auto-Exporting of Audiences |
Content Management
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Article Name |
Link |
|---|---|
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Asset Library for images and documents |
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Using Resource Groups for Category-Based Cross-Channel Recommendations |
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Managing additional Relational Personalization |
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Building Master Email Templates |
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Building Repeatable Content Blocks for easy cross-campaign content management |
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Scripting Language for advanced personalization use cases and transactional emails |
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Coupon Management and Distribution |
Campaign Building
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Article Name |
Link |
|---|---|
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Available Campaign Types (Adhoc/Recurring/API Transactional) |
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Available Channel Overview |
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Building a Campaign from Scratch |
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Subject Line Optimization |
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A/B/N Testing |
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Campaign Proofing Options |
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Campaign Tags to group campaigns for segmentation or reporting |
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Pausing and Resuming Campaigns |
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Send Time Optimization |
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Organizing Campaigns for easier Search |
Channel Automation
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Article Name |
Link |
|---|---|
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Experience Builder Overview |
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Entry and Exit Criteria for Frequency Management of Participation in Experiences |
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Using Prebuilt Experience Templates for Quick Start |
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Experience Node Functionality Overview |
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Editing running Experiences |
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Experience Builder Reporting Overview |
Analytics
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Article Name |
Link |
|---|---|
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Campaign Report Builder |
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Prebuilt Report Templates |
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Deliverability Reporting |
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Campaign Heat Maps |
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Send Time Optimization Report |
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Understanding Customer Behavior via Zeta Data Enriched Attributes |
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Understanding Your Brand Values and Customer Alignment to Your Brand Values |
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Revenue Attribution Reports by Channel and Attribution Model |
Terminologies and Training Videos
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Article Name |
Link |
|---|---|
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Zeta Glossary of Terminologies used in ZMP |