Audience Builder: Forecaster

The ZMP Forecaster in Audience Explorer lets you analyze and predict performance for your audiences across Zeta channels with flexible breakouts and export to Excel.

How it Works

1. Build your audience in Audience Explorer. As you add filters, the Forecaster tab appears on the right.

2. Choose a forecasting level at the top of the Forecaster:

• Baseline – our standard projection for typical conditions

• Conservative – a lower-bound estimate that bakes in headwinds

• Optimistic – an upper-bound estimate assuming favorable conditions

3. (Optional) Pick your breakouts to see metrics split by Channel, Device, or Geo. You can apply one or more breakouts at a time.

4. Select the metrics you want from the action menu in each section (e.g., Programmatic, Email), then scroll to review charts and tables.

5. Download the current forecast view to Excel from the download icon at the top-right of the Forecaster panel.

Confidence Score

Each forecast includes a Confidence Score that reflects model certainty for the chosen audience, level, and breakouts. Use it as a quick gut-check when comparing scenarios.

SMS Forecasts