Prime Time Report

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The Prime Time Report provides an analysis based on Zeta’s send-time optimization feature. With the Prime Time report, you can see how well the feature is working.  

In the menu on the left, navigate to Analytics > Prime Time. View the associated report that appears.

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Click on the icon at the top-left to choose the campaign you’re viewing the primetime report for.

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  • You can further filter the campaign search by entering its type and date range.

The date-range option on the top-right further allows you to adjust the report you’re viewing.

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The Prime Time reporting is based on the time zone of the instance in ZMP.

Learn more about ZMP’s Prime Time send optimization feature.