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Types of Segments & Lists

Types of Segments

Customer Segment

A segment that consists of people from the Customer’s database or their own property such as an integrated site or partners.

Such segments can include people identified by customer designated identifiers such as user_id, email, offline collection of unknown visitors from their site (zync_id), or hashed email addresses from their partners (email_md5_id)

Prospect Segment

A segment that consists of people from Zeta Data Cloud

Tracked

A term typically used in conjunction with any Segment indicating that the segment is being tracked for membership changes. Such segments generate a ‘Segment Entry’ event when a person enters and a ‘Segment Exit’ event when a person exits the segment.

Query-Based

A term used in conjunction with a Segment to indicate that the source of the segment is a direct query from a connected database like BigQuery or Snowflake.

Types of Lists

Customer List

A list that consists of people from the Customer’s database or their own property such as integrated site or partners.

Such lists can include people identified by customer designated identifiers such as user_id, email, offline collection of unknown visitors from their site (zync_id), or hashed email addresses from their partners (email_md5_id)

Prospect List

A segment that consists of people from Zeta Data Cloud

Matched List

A type of Prospect List that is generated by matching a Customer List with Zeta Data Cloud.

Lookalike

A type of Prospect List that is generated by matching and extending a Customer List with Zeta Data Cloud.

Any segment or customer list, will take time to process based on the audience count.

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