Types of Segments & Lists

Customer Segment

A segment that consists of people from the Customer’s database or their own property, such as an integrated site or partners.

Such segments can include people identified by customer-designated identifiers such as user_id, email, offline collection of unknown visitors from their site (zync_id), or hashed email addresses from their partners (email_md5_id)

Prospect Segment

A segment that consists of people from Zeta Data Cloud

Tracked

A term typically used in conjunction with any Segment indicating that the segment is being tracked for membership changes. Such segments generate a ‘Segment Entry’ event when a person enters and a ‘Segment Exit’ event when a person exits the segment.

Query-Based

A term used in conjunction with a Segment to indicate that the source of the segment is a direct query from a connected database like BigQuery or Snowflake.

Customer List

A list that consists of people from the Customer’s database or their own property, such as an integrated site or partners.

Such lists can include people identified by customer-designated identifiers such as user_id, email, offline collection of unknown visitors from their site (zync_id), or hashed email addresses from their partners (email_md5_id)

Prospect List

A segment that consists of people from Zeta Data Cloud

Matched List

A type of Prospect List that is generated by matching a Customer List with Zeta Data Cloud.

Lookalike

A type of Prospect List that is generated by matching and extending a Customer List with Zeta Data Cloud.