Training Videos

With the rapid technology advancements, there arises a need to align all our employees with the ever-changing work environment. One of the best ways that we’ve chosen to enhance the required skills and knowledge of our people to seamlessly operate the Zeta Marketing Platform is through training. We aim to expose our people to consistent training of the ZMP through a set of training videos we’ve curated with much care. Have a look at this page which provides links to and descriptions of all our available ZMP Training Videos.

Knowledge Base Training Videos

Name (Video Link)	Description	Duration (min:sec)
Navigating the ZMP Knowledge Base	Provides an overview of how to navigate the ZMP Knowledge Base	2:37

Unified Dashboard Training Videos

Name (Video Link)	Description	Duration (min:sec)
Navigation	Details how to navigate to and back to the new Dashboard.	0:35
Data States	Details the three different data states that a widget can be in on the new Dashboard.	1:23
Widget Gallery	Details how to add and remove widgets using the new Widget Gallery in the Dashboard.	1:13
Date Selection	Details how to change the dynamic or fixed date range in the Dashboard.	0:51
Anatomy of a Widget	Details the new features within each of the widgets in the Dashboard.	2:38
Widget and Dashboard Sharing	Details how to share widgets and dashboard configurations with other users in ZMP.	1:48

Campaign Training Videos

Name (Video Link)	Description	Duration (min:sec)
Subject Line Optimization	Provides an overview of Subject Line Optimization in ZMP Campaign Creation	2:42

Data Training Videos

Name (Video Link)	Description	Duration (min:sec)
Data Conductor Overview	Provides an overview of Data Conductor	2:22

New Audience Explorer Training Videos

Name (Video Link)	Description	Duration (min:sec)
Audience Explorer: Acquisition View	Details the New view of the Audience Explorer for Acquisition Customers	1:09
Audience Explorer: CRM View	Details the New view of the Audience Explorer for CRM Customers	1:37
Audience Explorer: Combined View	Details the New combined view of the Audience Explorer that have both the prospect and customer view within the UI	2:29

Report Builder Training Videos

Name (Video Link)	Description	Duration (min:sec)
Report Builder: Complete Overview	How to navigate to the Report Builder in ZMP and access all its functionalities.	5:39

Forecasting Training Videos

Name (Video Link)	Description	Duration (min:sec)
Audience Forecasting	How to use the Audience Forecaster to analyze and predict outcomes for your audiences and campaigning channels.	1:00