Multidimensional Charts

You can bring your reports to life with powerful, customizable charts and visualizations. Once you’ve added your data type, selected relevant metrics, and defined your dimensions, explore a range of intuitive chart configuration options to tailor your report. Whether you're highlighting trends, comparing categories, or showcasing performance, these visual tools make your insights clearer and more impactful.

Multi-Dimensional Charts in Insights Studio help transform report data into interactive visualizations that make trends, comparisons, and performance insights easier to understand.

After selecting a data source, metrics, and dimensions, you can configure charts to:

• Compare performance across campaigns, channels, or audiences

• Visualize trends over time

• Highlight relationships between dimensions and metrics

• Monitor KPIs with flexible layouts and display options

• Apply filters, sorting, and conditional formatting for clearer analysis

Creating a Chart

To create a visualization:

1. Open a Report or Dashboard.

2. Click Create New Chart or Add Widget.

3. Select a chart type from the chart picker.

4. Configure metrics, dimensions, and styling options.

5. Save the widget.

You can edit an existing chart anytime from the widget’s three-dot menu.

Available Chart Types

The platform supports several visualization types depending on the analysis required.

Chart Type Details

Table Chart

Table Chart

Line Chart

Line Chart

Line charts visualize trends and changes over time.

Supported Features

• One dimension on the X-Axis

• Multiple metrics on Y-Axis 1 when using a single axis

• Optional dual-axis mode

• Color By Dimension support

Line charts support two mutually exclusive modes: Multi-Metric Mode Multiple metrics can be added to Y-Axis 1 All metrics must share the same scale or format Secondary axis is unavailable Dual-Axis Mode One metric on Y-Axis 1 One metric on Y-Axis 2 Useful when metrics use different scales Example: Emails Sent on Y-Axis 1 Open Rate on Y-Axis 2

Column Chart

Column Chart

Column charts display vertical bars and are ideal for comparing values across categories.

Supported Features

• One dimension on the X-Axis

• Primary metric on Y-Axis 1

• Optional secondary metric on Y-Axis 2

• Color By Dimension support

• Stacked and side-by-side display modes

Bar Chart

Horizontal Bar Chart

Horizontal bar charts are optimized for comparing categories with long labels or multiple dimensions.

Supported Features

• Up to 3 dimensions on the Y-Axis

• Primary metric on X-Axis 1

• Optional secondary metric on X-Axis 2

• Color By Dimension support

• Stacked and side-by-side display modes

Multi-Dimensional Behavior Horizontal Bar charts are one of the two chart types that support multiple dimensions. Example: Axis Example X-Axis 1 Emails Sent Y-Axis Primary Dimension Campaign Name Y-Axis Secondary Dimension Channel Name

Pie and Donut Charts

Pie and Donut Charts

Pie and Donut charts visualize proportional relationships.

Supported Features

• One metric

• One dimension

Radar Chart

Radar Chart

Radar charts compare a single metric across multiple categories.

Supported Features

• One metric

• One dimension

Combo Chart

Combo Chart

Combo charts combine bar and line visualizations within the same chart.

Supported Features

• Multiple bar metrics

• Up to 5 line metrics

• One dimension only

Axis Behavior Axis Usage Primary Axis Bar metrics Secondary Axis Line metrics

Area Chart

Area Chart

Area charts are similar to line charts but fill the area beneath the line to emphasize volume and magnitude.

Supported Features

• Same configuration behavior as Line charts

• Multi-metric mode

• Dual-axis mode

• Stacked visualization support

Multiseries Chart

MultiSeries Chart

MultiSeries charts support multiple dimensions on the X-axis and are designed for advanced comparative analysis.

Supported Features

• Up to 3 dimensions on the X-Axis

• Primary and secondary metrics

• Color By Dimension support

• Stacked display options

Example Configuration Setting Example Y-Axis 1 Revenue X-Axis Primary Dimension Campaign Name X-Axis Secondary Dimension Channel Name Stacked Enabled

Some legacy implementations require exactly 2 dimensions for Color By Dimension behavior.

Sparkline and Big Text Charts

Sparkline and Big Text

These widgets display simplified KPI summaries.

Supported Features

• Single metric

• Minimal configuration

Map Chart

Map Charts

Learn More: Map Charts

Map charts visualize geographic data.

Requirements

Requires geographic fields such as:

• Latitude / Longitude

• Country

• State

• Region

• ZIP code

Feature Support Matrix

Metrics, Dimensions, and Axes

Learn More: Metrics & Dimensions Dictionary

Metrics

Primary Metric

The main measure that is visualized in the chart. Examples: Emails Sent, Opens, Revenue, Click Rate

Secondary Metric

Supported chart types: Column, Line, Area, Horizontal Bar, MultiSeries, Combo

Enabling a secondary metric disables Color By Dimension for supported chart types.

Dimensions

Dimensions define how data is grouped. Examples: Campaign Name, Send Date, Channel Name, Region

Single-Dimension Charts

Supported by: Column, Line, Area, Combo, Pie, Donut, Radar, Sparkline

Multi-Dimensional Charts

Supported by: Horizontal Bar, MultiSeries

Dimension Limits

Each added dimension multiplies the number of rendered series. Example: 30 dates × 3 channels = 90 data rows

Use: Top N filters, Height: Large, Focused dimensions to improve readability.

Axes

The axis configuration changes depending on whether the chart is vertical or horizontal.

Color By Dimension

Color By Dimension controls which dimension determines the legend colors.

Supported chart types: Column, Line, Area, Horizontal Bar, MultiSeries

Color By Dimension is automatically disabled when:

• Conditional Formatting is enabled

• A secondary metric is configured

• Horizontal Bar uses more than 2 dimensions

• Horizontal Bar uses a secondary metric

• MultiSeries dimension requirements are not met

Style and Display Options

Caption	Optional text displayed directly inside the chart area.
Show Data Labels	Displays numeric values directly on bars, points, or chart segments.
Show Legend	Displays the chart legend. When Color By Dimension is active, the legend reflects the selected color grouping.
Stacked Charts	Stacked charts combine values to show: Total contribution Relative composition Segment comparison
Percent Stacked	Converts stacked values into percentages totaling 100%. Useful for: Share analysis, Ratio comparison, Distribution visualization Requires Stacked mode to be enabled.
Side By Side	Displays grouped bars next to each other for direct comparison. Side-by-side and Stacked modes are mutually exclusive.
Additional Tooltip Info	Additional metrics can appear in hover tooltips without being plotted directly. Supported by all chart types except: Big Text, Sparkline, Map
Dimension Filters	Filter by dimension values such as: Campaigns, Channels, Regions, Date ranges Supports: Include/exclude logic, Multi-select filtering
Metrics Filters (Top N / Top M)	Top filters limit how many dimension members appear in the chart. Top N Shows the top N values ranked by a metric. Example: Top 20 campaigns by Emails Sent Top M Limits secondary dimensions within each primary grouping. Example: Top 5 channels within each campaign Top filters are applied independently per dimension. Example: Campaign Name = Top 20 Channel Name = Top 5 These are not combined into a global Top 25.

Width and Height Options

Width: Small, Medium, Large, Full

Height: Small, Medium, Large

Sorting Options

Charts can be sorted by:

• Metric value (ascending or descending)

• Dimension label (A–Z or Z–A)

• Original data source order

Conditional Formatting

Learn More: Conditional Formatting

Best Practices

Choose the Right Chart Type

Keep Charts Readable

Avoid excessive dimensions and high-cardinality groupings. Recommended:

• Use Top N filters

• Limit unnecessary dimensions

• Use Large height for dense charts

• Use legends strategically