Data

“Data really powers everything that we do.” — Jeff Weiner

In this era of highly mobile users utterly dependent on their handheld gadgets to stay connected, marketing is driven by customer data (browsing patterns, social media activity, and more) being captured at every stage in the business process. While this data is at the core of any successful marketing strategy, we no more need to guess what people want; we simply need to know where to look.

Data in the ZMP is stored indefinitely unless otherwise acted upon. Data Retention policies can be enforced with custom rules via Experiences or via the Data Conductor.

Knowing your target user’s goals, behavior, pain points, and bottlenecks can help you develop campaigns that cater to their specific needs. Zeta is here to make gathering data to help you better understand your customers, relatively easy. Let’s see how!