Insights Studio

In a world awash with data, making the right decisions hinges on how well you understand it. Reporting has long been the cornerstone of performance analysis, helping teams uncover the why behind outcomes and identify the what’s next. It starts with collecting and reviewing key information across specific functional areas where performance can be measured, analyzed, and improved. From this analysis, actionable insights emerge, empowering users to diagnose problems and craft effective solutions.

Enter Insights Studio, ZMP’s dynamic, self-serve reporting tool built to put the power of data exploration directly into your hands. Whether you're tracking customer engagement, analyzing programmatic performance, diving into prospect marketing, or understanding website behavior, Insights Studio enables you to build customized reports across all of it. You can choose from hundreds of metrics and dimensions, apply robust filters, and define fixed or dynamic date ranges, all while visualizing your data in a way that’s both meaningful and easy on the eyes.

With Insights Studio, it’s not just about seeing the data. It’s about seeing what matters.

Understanding the Layout

1. To get to the Insights Studio, navigate to Analytics > Insights Studio from the menu on the left.

• Once inside, you’ll see two primary sections:

  • Dashboards – For visualizing key data through dynamic tiles, charts, and graphs.

  • Reports – For more detailed, table-based, ad hoc reporting.

2. Use the Recents and Favorites tabs at the top to quickly find what you’ve worked on recently or marked for easy access.

3. At the top of the page, you’ll find a search bar and filter options. Use these to locate specific dashboards or reports by keyword or category. You can also sort your results in ascending or descending order for quick navigation.

Check out our FAQs page to find all your answers at once.