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Data has witnessed a lot over the past decade to become big, and just like that business intelligence revolutionized enabling us access to the cloud. While insightful and actionable data visualizations in form of interactive business dashboards took the driver’s seat, the data product chain was democratized with the rise of self-serve analytics. Sooner than we knew, advanced analytics was no longer just for the analysts. Companies of all shapes and forms do not anymore ask whether or not they need increased access to analytics, rather what is the best analytics solution for them and their customers.

While data visualizations improve analyses, Zeta has always sought the best way to tell each data story, especially with the help of its unified dashboard. This section of the ZMP User Guide provides details on the available reporting features in ZMP, covering:

The Campaigns and Campaigns Beta reports have been deprecated from the Zeta Marketing Platform as of April 15, 2021. The features are available in the Report Builder which is available to all users as of March 30, 2021.

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