Opportunities

Opportunity Explorer is currently available exclusively in the U.S., but we’re just getting started. Stay tuned for updates as we bring Opportunity Explorer to more regions soon!

“If opportunity doesn't knock, build a door.” - Milton Berle

There are two things every business needs to excel in the marketplace. First, they must find the right products to sell, and second, they must offer them to the right customers. Zeta’s Opportunity Explorer helps businesses scout and pounce on unmet market demands.

Opportunity Explorer delivers AI-powered actions and tailored navigation that mirror how marketers explore and act on customer intelligence to maximize vertical impact.

What is it?

Opportunity Explorer transforms how intelligence is organized and experienced within the ZMP. Insights are grouped into clear themes of Prospects, Customers, and Competitors, providing a structured and intuitive way to explore what matters most to your business.

Powered by GenAI, each user's default view is automatically curated based on the most relevant brands and signals for their account.

Navigation

Navigate to Opportunities from the menu on the left.

Opportunities Explorer reports are grouped into 3 categories: Prospects, Customers, and Competitors to easily find intelligence related to your current challenges, and a home page highlights key intelligence from each category for easy exploration.

• Prospects: Includes any report that is relevant to identifying your best prospects and learning how to turn them into customers.

• Customers: provides in-depth analyses of your customers by overlaying data cloud signals with your first-party data.

• Competitors: unlocks competitor intelligence and identifies strategies for data-driven competitive conquesting.