Campaigns
Email remains one of the most powerful and reliable channels in digital marketing, and campaigns are at the heart of making it work. From building customer relationships to driving measurable results, campaigns help you deliver the right message to the right audience at the right time.
In the Zeta Marketing Platform (ZMP), campaigns are designed to be flexible, scalable, and easy to manage, so you can keep pace with the fast-changing world of email marketing while staying focused on your goals.
This section of the Knowledge Base will walk you through everything you need to know about campaigns in ZMP: from setup and execution to optimization and more.