Charts in the Zeta Marketing Platform are highly configurable, allowing you to tailor both the analytical depth and visual presentation of your data. Beyond selecting a chart type, you can control how metrics and dimensions are structured, how colors and legends are applied, and how display options such as stacking, sorting, and conditional formatting shape the final output.
Feature Support Matrix
|
Chart Type |
Secondary Metric |
Multiple Dimensions |
Color By Dimension |
|
Column |
Yes |
No |
Yes |
|
Line |
Yes |
No |
Yes |
|
Area |
Yes |
No |
Yes |
|
Horizontal Bar |
Yes |
Yes |
Yes |
|
MultiSeries |
Yes |
Yes |
Yes |
|
Combo |
Yes |
No |
Yes |
|
Pie / Donut |
No |
No |
Yes |
|
Radar |
No |
No |
Yes |
|
Sparkline / Big Text |
No |
No |
Yes |
|
Map |
Limited |
No |
Yes |
Metrics, Dimensions, and Axes
Learn More: Metrics & Dimensions Dictionary
Metrics
Primary Metric
The main measure that is visualized in the chart. Examples: Emails Sent, Opens, Revenue, Click Rate
Secondary Metric
Supported chart types: Column, Line, Area, Horizontal Bar, MultiSeries, Combo
Enabling a secondary metric disables Color By Dimension for supported chart types.
Dimensions
Dimensions define how data is grouped. Examples: Campaign Name, Send Date, Channel Name, Region
Single-Dimension Charts
Supported by: Column, Line, Area, Combo, Pie, Donut, Radar, Sparkline
Multi-Dimensional Charts
Supported by: Horizontal Bar, MultiSeries
Dimension Limits
|
Configuration |
Max Dimensions |
|
Without Color By Dimension |
3 |
|
With Color By Dimension |
2 |
Each added dimension multiplies the number of rendered series. Example: 30 dates × 3 channels = 90 data rows
Use: Top N filters, Height: Large, Focused dimensions to improve readability.
Axes
The axis configuration changes depending on whether the chart is vertical or horizontal.
|
Configuration |
Vertical Charts |
Horizontal Bar |
|
Dimension Axis |
X-Axis |
Y-Axis |
|
Primary Metric Axis |
Y-Axis 1 |
X-Axis 1 |
|
Secondary Metric Axis |
Y-Axis 2 |
X-Axis 2 |
Color By Dimension
Color By Dimension controls which dimension determines the legend colors.
Supported chart types: Column, Line, Area, Horizontal Bar, MultiSeries
Color By Dimension is automatically disabled when:
-
Conditional Formatting is enabled
-
A secondary metric is configured
-
Horizontal Bar uses more than 2 dimensions
-
Horizontal Bar uses a secondary metric
-
MultiSeries dimension requirements are not met
Style and Display Options
|
Caption |
Optional text displayed directly inside the chart area. |
|---|---|
|
Show Data Labels |
Displays numeric values directly on bars, points, or chart segments. |
|
Show Legend |
Displays the chart legend. When Color By Dimension is active, the legend reflects the selected color grouping. |
|
Stacked Charts |
Stacked charts combine values to show:
|
|
Percent Stacked |
Converts stacked values into percentages totaling 100%. Useful for: Share analysis, Ratio comparison, Distribution visualization Requires Stacked mode to be enabled. |
|
Side By Side |
Displays grouped bars next to each other for direct comparison. Side-by-side and Stacked modes are mutually exclusive. |
|
Additional Tooltip Info |
Additional metrics can appear in hover tooltips without being plotted directly. Supported by all chart types except: Big Text, Sparkline, Map |
|
Dimension Filters
|
Filter by dimension values such as: Campaigns, Channels, Regions, Date ranges Supports: Include/exclude logic, Multi-select filtering |
|
Metrics Filters (Top N / Top M)
|
Top filters limit how many dimension members appear in the chart. Top N Shows the top N values ranked by a metric. Example: Top 20 campaigns by Emails Sent Top M Limits secondary dimensions within each primary grouping. Example: Top 5 channels within each campaign Top filters are applied independently per dimension. Example:
These are not combined into a global Top 25. |
Width and Height Options
Width: Small, Medium, Large, Full
Height: Small, Medium, Large
Sorting Options
Charts can be sorted by:
-
Metric value (ascending or descending)
-
Dimension label (A–Z or Z–A)
-
Original data source order
Conditional Formatting
Learn More: Conditional Formatting
Best Practices
Keep Charts Readable
Avoid excessive dimensions and high-cardinality groupings. Recommended:
-
Use Top N filters
-
Limit unnecessary dimensions
-
Use Large height for dense charts
-
Use legends strategically