Metrics and Dimensions Dictionary

Account Name

Displays the name of the account.

Campaign ID

Campaign identifier code.

Forecastable

Campaign Name

Name of campaign.

Campaign Occurrence Index

Index of the Campaign’s Occurrence.

Campaign Tag

Displays the categorization tags added to a Campaign.

Due to the one (campaign) to many(tags) nature of this dimension, please ensure to keep the Campaign Tag dimension in the Report when using a Campaign Tag-based filter or limit filter to 1 Tag value. If you need to filter for multiple tags at once, add Campaign Tags as a Dimension for reporting and run local aggregation in Excel to avoid overcounting for the Campaign-level summary.

Campaign Type

Displays the type of campaign. Potential values are Manual and Trigger.

Channel Name

Defines the channel of execution. Possible values include: Email, SMS, Push, In-App, Webhook, and Web

Forecastable

Creative Name

Name of creative. 

Device Name

Name of the device on which a message was first opened.

This list will give you an idea of the types of devices that will populate here. 

Device OS

The operating system of the device on which the message was first opened– Mac OS, iOS, Windows, Android, etc.

Device Type

The type of device on which a message was first opened. Possible values include: Mobile, Desktop, Tablet, Undefined

External Campaign Code Name/Value pair

The name/value pair for each external campaign code. 

Currently, this dimension cannot be used with Recipient Domain, Device Type, Device Name, Device OS, or Send Hour.

New User

Whether the user was new (first message) when the message was sent. 

Preheader Text

The preheader text associated with a campaign, version, or A/B Variant. 

Prime Time Delivery 

Indicates whether the event happened during the defined prime time setting or not. Possible Values include: Yes, No

Prime Time Group

Indicated Control vs. Prime Group breakdown for Prime Time Campaigns. Default indicated the campaign didn’t use Prime Time for delivery.

Recipient Domain 

Email domain of the recipient. 

Recommendation Type

Type of recommendation included in the message.

Possible Values Include: Popular, Personalized

Segment Name

Name of segment. 

Currently, this dimension cannot be used with Recipient Domain, Device Type, Device Name, Device OS, or Send Hour.

Send Date

Date that the message was sent. 

Send Hour

Hour that the message was sent. 

Send Month

Month that the message was sent. 

Send Quarter

Quarter that the message was sent. 

Send Week 

Week that the message was sent. 

Send Year

Year that the message was sent.

Sender Address

Email address of the sender. 

Sender Domain 

Email domain of the sender. 

Sender Short Code

Short code of the SMS sender.

Site ID

Displays the identification code for the site.

Subject

The subject line associated with a campaign, version, or A/B Variant. 

Targeted Segment ID

Targeted Segment identifier code.

Targeted Segment Name

Name of segment that was explicitly targeted.

Template Subject

The template’s subject line associated with a campaign, version, or A|B variant.

Test Group

Variation sent in AB test campaign to test group during the test run or winner group after the winner is decided.

Test Result

Winning variation for AB test campaign

Variant Name

Name of A/B test message template.

Version Campaign Name

Name of the version. 

Version Campaign Occurrence Index

Index of the version campaign’s occurrence.

Version Campaign ID

Version identification code.

Average Click Rate 

Measures the average rate at which a message was clicked. Computed as total clicks divided by total clicked messages.

Average Clicks

Measures the average number of times individuals clicked a message.

Average Open Rate

Measures the average rate at which a message was opened. Computed as total opens divided by total opened messages.

Average Opens

Measures the average number of times individuals opened a message.

Blocked 

Measures the total number of messages for which the message was blocked by the receiving ISP.

Blocked Rate

Measures the rate at which messages were blocked by the receiving ISP. Computed as blocks divided by sent.

Bounce Rate 

Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable. Computed as bounces (hard + soft) divided by sent.

Bounces 

Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable.

CTOR

Stands for Click-To-Open Rate and measures the ratio of individuals that clicked to those individuals that opened.

Click Rate

Measures the rate at which unique users clicked on a linked image or text. Computed as unique messages clicked divided by delivered.

*Zeta does not consider unsubscribes as clicks in these calculations.

Forecastable

Clicks

Measures the number of unique users who clicked on a linked image or text regardless of the number of times users clicked.

*Zeta does not consider unsubscribes as clicks in these calculations.

Complained

Measures the total number of spam complaints received.

Complained Rate 

Measures the rate at which spam complaints were received. Computed as complaints divided by delivered.

Control Group Conversions

Measures the conversions associated with the control group in a test and control group setup

Control Group Revenue

Measures the revenue associated with the control group in a test and control group setup.

Control Group Total Conversions

For accounts with a site integration and conversion tracking configured, this metric measures the total number of conversions attributed by control group users.

Conversions

For accounts with a site integration and conversion tracking configured, this metric measures the unique number of users whose conversions were attributed to a particular campaign, regardless of the number of times they converted.

Forecastable

Delivered

Measures the total number of emails successfully delivered to the receiving Inbox Provider. This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder, or another folder.

Delivered Rate 

Measures the rate at which messages were successfully delivered to the receiving Inbox Provider. Computed as total delivered divided by total sent.

Error

Measures the number of times an error occurred in generating the message(s) or dispatching the message(s) from ZMP. For example, if an email address is not formatted correctly, it would be rejected, and we would mark the message as an error.

Estimated Open Rate

Measures the open rate estimated, including the server opens by iOS

Estimated Opens

Measures the number of opens estimated using open rate and server opens by iOS

Hard Bounced

Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a permanent reason that cannot/will not be resolved by the inbox owner.

Hard Bounced Rate 

Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable for a permanent reason that cannot/will not be resolved by the inbox owner. Computed as hard bounces divided by sent. 

Lift

Measures the lift associated with the test group. Calculated as (Conversions of Test - Conversions of Control) ÷ Conversions of Control).

Open Rate

Measures the rate at which messages were opened. Computed as unique messages opened divided by delivered. 

Opens

Measures the number of unique messages opened.

Forecastable

Other Failure 

Measures the number of times a message failed to send from a campaign for reasons other than bounces.

Other Failure Rate

Measures the rate at which a message failed to send from a campaign for reasons other than bounces. Computed as “other failure” type messages divided by sent. 

Personalization Send Rate

Measures the rate that personalized messages were sent. Proportion of messages that had personalized recommendations. Computed as messages with personalized recommendations over total sent.

Personalized Sends

Measures the total messages that had personalized recommendations. 

Popular Send Rate

Measures the rate at which popular messages were sent. Proportion of messages that had popular recommendations. Computed as messages with popular recommendations over total sent. 

Popular Sends 

Measures the total messages that had popular recommendations. 

Revenue

For accounts with a site integration, conversion tracking, and revenue tracking configured, this metric measures the total revenue attributed to a particular campaign.

Sent

Measures the total number of emails ZMP attempted to deploy after all exclusions and suppressions.

Forecastable

Server Opens

Measures the number of server opens by iOS.

Soft Bounced

Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a temporary reason which could be resolved by the inbox owner.

Soft Bounced Rate 

Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable for a temporary reason which could be resolved by the inbox owner. Computed as soft bounces divided by sent. 

Throttled

Measures the number of throttled events. 

Total CTOR

CTOR stands for Click-To-Open Rate and measures the ratio of total clicks to total opens.

Total Click Rate 

Measures the rate at which users clicked on linked images/text in a given message, regardless of the number of times individual users clicked. Computed as total click events divided by delivered. 

Total Clicks

Measures the total number of times users clicked on linked images/text in a given message.

Total Conversions

For accounts with a site integration and conversion tracking configured, this metric measures the total number of conversions attributed to a particular campaign.

Total Failure

Measures the total number of times a message failed to send from a campaign.

Total Failure Rate

Measures the rate at which a message failed to send from a campaign. The sum of bounces + blocks + other failures. 

Total Open Rate

Measures the rate at which messages were opened recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded. Computed as total open events divided by delivered. 

Total Opens

Measures the total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded.

True Open Rate

Open rate calculated excluding the server opens by iOS. This metric is calculated using unique opens.

True Opens

Number of opens excluding the server opens by iOS.

Unsubscribe Rate

The rate at which individuals unsubscribed to messages. Computed as total unsubscribed messages divided by delivered.

Unsubscribes

The total number of individuals who unsubscribed attributed to a particular campaign.

Feed Name

Displays the name of the feed. A feed generally includes one or more jobs.

File Name

Displays the names of Files.

File Process Latest Date

Displays the latest date on which processing occurred.

In UTC timezone

File Process Latest Timestamp

Displays the date and time on which processing occurred.

In UTC timezone

File Process Start Date

Displays the date on which processing started.

In UTC timezone

File Process Start Timestamp

Displays the date and time on which processing started.

In UTC timezone

File Status

Displays the status of the file.

• 'Started': that it has begun and hasn't completed yet.

• 'Done': The file ingest process is completed and produces an output.

• 'Skipped': SKIPPED status appears when

  • There is no output for the incoming file. For example, some data flows are configured to just load data into a table and stop there, and then the data is picked up by some other process to take it further down to, let's say, unification. In this case, the status is also skipped even though in the end the data flow

  • More than one incoming file is merged into a single output file. In this case, one file would have a DONE status, and the others would have SKIPPED status.

• 'Failed': The file or parts of the file did not load as expected

Final File Name

Names of Files that got pushed to destination

Job Name

Displays the name of the job.

Will always be ‘Data Ingestion’

Partner Category

Displays the vertical that the partner is categorized as. Possible values include DATACLOUD, CRM, SOR, and OTHER.

Partner Feed Group Name

Names of feeds that have been logically grouped.

Partner Name

Represents the specific name or identifier of individual partners.

Partner name translates to Site ID – More often it's not exactly the site ID, but a name derived from the site ID.

Site ID

Displays the identification code of the site in ZMP. 

This means the file will be processed through the SFTP associated with this ZMP site

Duration 

Measures the start to end of a file process. If incomplete, this will show the start of the first step to the most recently completed step.

Error Count

Measures the count of the number of rows that errored out.

Error Rate

Measures the rate at which errors occurred during file processing. Calculated as Error Count ÷ Row Count.

File Size

Measures the size of your file in kilobytes (KB).

Filtered Count

Measures the metrics that have been filtered out or combined during report setup. 

Only appears either in a YAML-based transformation (primer) and as a result of transformation, records could be excluded(exclude configuration) or in a CDP merge process (unification) with metric collection enabled.

Row Count

Measures the count of rows per file.

Count includes header row

Total Consolidated Count

Measures the count of consolidated records.

A metric that only appears when unification is configured on a feed, and the metric collection is enabled.

Account Name

Displays the name of the account. 

Event Date

Displays the date that the event took place.

Event Hour

Displays the hour that the event took place.

Event Month

Displays the month that the event took place.

Event Name

Displays the name of the event.

This dimension includes the full name of the pixel. For eg., “8.12.20 - General Conversion Pixel”

Event Quarter

Displays the quarter that the event took place.

Event URL

Displays the URL mapped to the event.

Event Week

Displays the week that the event took place.

Event Year

Displays the year that the event took place.

Site ID

Displays the identification code of the site. 

Average Purchase Total

Measures the average monetary value of purchases made during the time period.

Conversion

For accounts with a site integration and conversion tracking configured, this metric measures the unique number of users whose conversions were attributed to a particular campaign, regardless of the number of times they converted.

Event Count

Measures the number of times the event occurred over the period.

This metric includes the “Total Fires” metric data from DSP pixel data.

Revenue

For accounts with a site integration, conversion tracking, and revenue tracking configured, this metric measures the total revenue attributed to a particular campaign.

Cart Quantity

Measures the quantity of items within the digital shopping cart.

Cart Total

Measures the total amount in the digital shopping cart.

Order Amount

Measures the amount of a completed order in the same currency as the price.

Order Quantity

Measures the quantity of items within a completed order.

Account Name

Displays the name of the account. 

Category ID

Displays the identification code of a category within the ZMP.

Custom 1

Displays the first custom variable defined for this account.

Custom 10

Displays the tenth custom variable defined for this account.

Custom 2

Displays the second custom variable defined for this account.

Custom 3

Displays the third custom variable defined for this account.

Custom 4

Displays the fourth custom variable defined for this account.

Custom 5

Displays the fifth custom variable defined for this account.

Custom 6

Displays the sixth custom variable defined for this account.

Custom 7

Displays the seventh custom variable defined for this account.

Custom 8

Displays the eighth custom variable defined for this account.

Custom 9

Displays the ninth custom variable defined for this account.

Customer Type

Displays the category a customer falls in.

Event Date

Displays the date that the event took place.

Event Hour

Displays the hour that the event took place.

Event Month

Displays the month that the event took place.

Event Name

Displays the name of the event.

This dimension includes the full name of the pixel. For eg., “8.12.20 - General Conversion Pixel”

Event Quarter

Displays the quarter that the event took place.

Event Week

Displays the week that the event took place.

Event Year

Displays the year that the event took place.

Page Referrer

Displays the referring page.

Pixel Key

Displays the identification code of a pixel

Product ID

Displays the identification code of a product.

Promotional Code

Displays the promotional code used for the order.

Site ID

Displays the identification code of the site. 

Cart Quantity

Measures the quantity of items within the digital shopping cart.

Cart Total

Measures the total amount in the digital shopping cart.

Order Amount

Measures the amount of a completed order in the same currency as the price.

Order Quantity

Measures the quantity of items within a completed order.

Account Name

Displays the name of the account.

Campaign ID

Displays the identification code of the campaign. 

Campaign Name

Displays the name of the campaign. 

Placement

Displays the placement name.

Resource ID

Displays the identification code of the resource.

Resource Title

Displays the resource title.

Resource URL

Displays the URL where the resource was accessed.

Send Date

Displays the date that the message was sent. 

Send Hour

Displays the hour that the message was sent. 

Send Month

Displays the month that the message was sent. 

Send Quarter

Displays the quarter that the message was sent. 

Send Week

Displays the week that the message was sent. 

Send Year

Displays the year that the message was sent. 

Site ID

Displays the identification code for the site.

Version Campaign ID

Displays the version identification code. 

Version Campaign Name

Displays the name of the version. 

Click Through Rate

Measures the stands for click-through rate and is the number of clicks on ads divided by the number of Impressions delivered. Calculated as (Clicks × 100) ÷ Impressions.

Conversion Rate

Measures the conversion rate and is the number of conversions divided by the number of views delivered.

*Calculated as Conversions ÷ views.

Conversions

Measures the number of conversions that occurred over the date range selected.

Revenue

Measures the total revenue attributed to a particular campaign for accounts with conversion and revenue tracking configured.

Total Clicks

Measures the total number of times users clicked on linked images/text in a given message.

Views

Measures the number of impressions that were viewed.

Account Name

Displays the name of the account. 

City

Displays the city where the action took place. 

Country 

Displays the country where the action took place. 

Device Name

Displays the name of the device where the action took place.

Device OS

Displays the operating system that the action took place on. 

Device Type

Displays the type of device that the action took place on. 

Host Page

Displays the name of the host page.

Landing Page

Displays the name of the landing page.

Overlay ID

Displays the identification code of the overlay. 

Overlay Name

Displays the name of the overlay. 

Referring Page

Displays the name of the referring page.

Region

Displays the region where the action took place.

Send Date

Displays the date that the action took place.

Send Hour

Displays the hour that the action took place.

Send Month

Displays the month that the action took place.

Send Quarter

Displays the quarter that the action took place.

Send Week

Displays the week that the action took place.

Send Year

Displays the year that the action took place.

Site ID

Displays the identification code of the site. 

State

Displays the state where the action took place. 

Timezone

Displays the campaign's time zone. 

Web Source

Displays the web source where the action took place.

Zip Code

Displays the zip code where the action took place. 

Bounces

Measures the number of bounces from the site. 

Impressions

Measures the number of impressions delivered

Submissions

Measures the number of submissions recorded. 

Account Name

Displays the name of the account. 

Audience ID

Displays the identifier code that Zeta assigned when the audience was created.

Audience Name

Displays the name of the audience. 

Audience Type

Displays the type of audience (Segment/List/Query)

Membership Date

Displays the date that the interaction took place.

Membership Month

Displays the month that the interaction took place.

Membership Quarter

Displays the quarter that the interaction took place.

Membership Week

Displays the week that the interaction took place.

Membership Year

Displays the year that the interaction took place.

Site ID

Displays the identification code of the site.

Net People

Can be a negative number. The difference from the prior day recorded each day. Calculated as Difference per day.

Total People

Raw number per time period per segment. Calculated as Total per day per Audience.

Account Name

Displays the name of the account.

Audience Name

Displays the name of the audience.

Campaign ID

Displays the campaign identifier code.

Campaign Name

Displays the name of the campaign.

Channel Name

Displays the channel of execution. Possible values include: SMS, Email, Push, In App, Webhook, and Web.

Creative Name

Displays the name of the creative.

Offer Name

Displays the name of the offer.

Publisher Name

Displays the name of the publisher.

Recipient Domain

Displays the email domain of the recipient.

Send Date

Displays the date that the message was sent.

Send Month

Displays the month that the message was sent.

Send Quarter

Displays the quarter that the message was sent.

Send Week

Displays the week that the message was sent.

Send Year

Displays the year that the message was sent.

Sender Address

Displays the email address of the sender.

Site ID

Displays the site identifier code.

Subject

Displays the Subject Line of the message.

Variant Name

Displays the name of A/B test message template.

Version Campaign ID

Displays the version identification code.

Version Campaign Name

Displays the name of the version.

Average Click Rate

Measures the average rate at which a message was clicked.

*Computed as total clicks divided by the total clicked messages.

Average Clicks

Measures the average number of times individuals clicked a message.

Average Open Rate

Measures the average rate at which a message was opened.

*Computed as total opens divided by the total opened messages.

Average Opens

Measures the average number of times individuals opened a message.

Click Rate

Measures the rate at which unique users clicked on a linked image or text.

*Computed as unique messages clicked divided by delivered.

Clicks

Measures the number of unique users who clicked on a linked image or text regardless of the number of times users clicked.

Delivered

Measures the total number of emails successfully delivered to the receiving inbox provider. This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder or another folder.

Delivered Rate

Measures the rate at which messages were successfully delivered to the receiving Inbox Provider.

*Computed as total delivered divided by total sent.

Open Rate

Measures the rate at which messages were opened.

*Computed as unique messages opened divided by delivered.

Opens

Measures the number of unique messages opened.

Other Failure

Measures the number of times a message failed to send from a campaign for reasons other than bounces.

Other Failure Rate

Measures the rate at which a message failed to send from a campaign for reasons other than bounces.

*Computed as “other failure” type messages divided by sent.

Sent

Measures the total number of emails ZMP attempted to deploy after all exclusions and suppressions.

Total Click Rate

Measures the rate at which users clicked on linked images/text in a given message, regardless of the number of times individual users clicked. *Computed as total click events divided by delivered.

Total Clicks

Measures the number of times users clicked on linked images/text in a given message.

Total Open Rate

Measures the rate at which messages were opened, recorded by ZMP. Relies on image pixel loading. If a user has images disabled, an open cannot be recorded.

*Computed as total open events divided by delivered.

Total Opens

Measures the total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded.

Unsubscribe Rate

Measures the rate at which individuals unsubscribed to messages.

*Computed as total unsubscribed messages divided by delivered.

Unsubscribes

Measures the total number of individuals who unsubscribed or spam complained attributed to a particular campaign.

Open to Delivered Ratio

Measures the percentage of delivered emails that were successfully opened or viewed by recipients. Calculated as unique messages opened ÷ by delivered.

Click to Delivered Ratio

Measures the percentage of delivered emails that were successfully clicked by recipients. Calculated as unique messages clicked ÷ by delivered.

Unique Inboxes that Opened

Measures the percentage of unique email addresses that opened the emails at least once during the course of the Zeta campaign.

Unique Inboxes that Clicked

Measures the percentage of unique email addresses that clicked the emails at least once during the course of the Zeta campaign.

Frequency

Measures the average number of messages each unique person received.

Treatment Prospects

Measures the total number of distinct users that were targeted.

Treatment Conversions

Measures the total number of distinct new sales driven through the Zeta campaign.

CTR Prospects

Measures the total number of distinct users within the control group (reference group which will not be mailed for the client's campaign).

CTR Conversions

Measures the total number of distinct new sales captured in the control group.

TRT Take Rate

Measures the rate at which distinct new client sales were generated among all distinct users that had been targeted.

CTR Take Rate

Measures the rate at which distinct new client sales were captured within the control group.

INC Take Rate

Measures the incremental rate at which distinct new client sales the treatment group will generate over the control group.

INC New Conversions

Measures the incremental amount of new sales the treatment group will generate over the control group, assuming the control group has the same amount of distinct users compared to the treatment group.

Spend

Measures the campaign spend to date.

Cost Per Gross New Conversions

Measures the per unit cost of each gross new sale.

Cost Per INC New Conversions

Measures the per unit cost of each incremental new sale.

TRT Revenue

Measures the total amount of sales revenues driven through Zeta campaign.

CTR Revenue

Measures the total amount of sales revenues captured in the control group.

Upweighted CTR Revenue

Measures the total amount of sales revenues captured in the control group assuming the control group has the same amount of distinct users compared to the treatment group.

TRT AOV

Measures the average order value for sales driven through a Zeta campaign.

CTR AOV

Measures the average order value for sales captured in the control group

INC Revenue

Measures the amount of sales revenue the treatment group will generate over the control group, assuming the control group has the same number of distinct users compared to the treatment group.

iROAS

Measures incremental return on ad spend.

Campaign ID

Displays the identification code of the campaign. 

Line Item ID

Displays the line item identification code.

Tactic ID

Displays the identification code of the tactic.

Creative_id

Displays the identification code of the creative.

DSP Advertiser ID

Displays the DSP Advertiser ID

Impression Date

Displays the date when the latest Media Exposure occurred

Impression DMA

Displays the DMA where Media Exposure occurred

Visit Date

Displays the Date of user Visit at the Location

Location ID

Displays the Location ID as provided by Zeta

Location Name

Displays the name assigned to the location by the Zeta Data Vendor

Visit DMA

Displays the DMA of the Visited Location

Visit State

Displays the State Code where the visit occurred

Impressions

Measures the number of impressions delivered.

Visits

Counts the number of Visits to the Location