Metrics and Dimensions Dictionary

Below are definitions of all metrics and dimensions available in the Zeta Analytics Suite Insights Studio. As a reminder,

Dimensions are attributes of your data. For example, the dimension Device indicates the device in which the interaction took place (i.e., desktop, tablet, etc.).
Metrics are quantitative measurements. The metric Clicks refers to the total number of clicks generated from an ad or email.

Metrics and Dimensions

Customer Marketing

Dimensions

Name	Definition	Notes
Account Name	Displays the name of the account.
Campaign ID	Campaign identifier code.	Forecastable
Campaign Name	Name of campaign.
Campaign Occurence Index	Index of the Campaign’s Occurrence.
Campaign Occurrence Send Date	Date that the Campaign Occurrence was sent. This field is deprecated. For Broadcast Campaigns, Send Date and Send Hour provide the same information while for Triggered Campaigns, Created Date offers same information.
Campaign Tags	Displays the categorization tags added to a Campaign. Due to the one (campaign) to many(tags) nature of this dimension, please ensure to keep Campaign Tag dimension in Report when using Campaign Tags based filter or limit filter to 1 Tag value. If you need to filter for multiple tags at once, add Campaign Tags as Dimension for reporting and run local aggregation in excel to avoid overcounting for Campaign level summary.
Campaign Type	Displays the type of campaign. Potential values are Manual and Trigger.
Channel Name	Defines the channel of execution. Possible values include: Email, SMS, Push, In App, Webhook and Web	Forecastable
Converted Site	Displays the Site ID where the conversion occurred.
Creative Name	Name of creative.
Device Name	Name of device a message was first opened on.	This list will give you an idea of the types of devices that will populate here.
Device OS	Operating system of device a message was first opened on – MacOS, iOS, Windows, Android etc.
Device Type	The type of device a message was first opened on. Possible values include: Mobile, Desktop, Tablet, Undefined
External Campaign Code Name/Value pair	The name/value pair for each external campaign code.	Currently, this dimension cannot be used with Recipient Domain, Device Type, Device Name, Device OS, or Send Hour.
New User	Whether the user was new (first message) when the message was sent.
Preheader Text	The preheader text associated to a campaign, version, or A/B Variant.
Prime Time Delivery	Indicates whether event happened during the defined prime time setting or not. Possible Values include: Yes, No
Recipient Domain	Email domain of the recipient.
Recommendation Type	Type of recommendation included in the message. Possible Values Include: Popular, Personalized
Segment Name	Name of segment.	Currently, this dimension cannot be used with Recipient Domain, Device Type, Device Name, Device OS, or Send Hour.
Send Date	Date that the message was sent.
Send Hour	Hour that the message was sent.
Send Month	Month that the message was sent.
Send Quarter	Quarter that the message was sent.
Send Week	Week that the message was sent.
Send Year	Year that the message was sent.
Sender Address	Email address of the sender.
Sender Domain	Email domain of the sender.
Sender Short Code	Short code of the SMS sender.
Site ID	Displays the identification code for the site.
Subject	The subject line associated to a campaign, version, or A/B Variant.
Targeted Segment ID	Targeted Segment identifier code.
Targeted Segment Name	Name of segment that was explicitly targeted.
Template Subject	The template’s subject line associated to a campaign, version, or A\|B variant.
Test Group	Variation sent in AB test campaign to test group during the test run or winner group after the winner is decided.
Test Result	Winning variation for AB test campaign
Variant Name	Name of A/B test message template.
Version Campaign ID	Version identification code.
Version Campaign Name	Name of the version.
Version Campaign Index	Index of the version campaign’s occurrence.
Version Campaign Occurrence Send Date	Date that the Version Campaign Occurrence was sent.
Server Opens	Number of server opens by iOS. This metric is calculated using unique opens.
Message Converted	Attributes conversions to the sub site (SSID) where the conversion occurred versus the SSID where the conversion event took place.
Occurrence Index	Index of the Campaign’s Occurrence
A\|B Test Group	Displays the group of users who received an email from a test or winning campaign.	Possible values include: Test Group - A Test Group - B Test Group - C Test Group - ... Winner Group - A Winner Group - B Winner Group - C Winner Group - ... There will be as many variant results as there are tests To establish statistical significance, the null hypothesis assumes that there is no significant difference between the two variants, while the alternative hypothesis assumes that there is a meaningful difference. By collecting data from both variants and analyzing it, statistical tests calculate a p-value, which indicates the probability of observing the observed difference (or a more extreme difference) under the null hypothesis. If the p-value is below the significance level of 0.05, it is considered statistically significant. This means that the observed difference is unlikely to have occurred due to chance alone, and there is evidence to reject the null hypothesis in favor of the alternative hypothesis. Conversely, if the p-value is above the significance level, the observed difference is not deemed statistically significant, and there is insufficient evidence to conclude that the two variants are truly different. It's important to note that statistical significance does not necessarily imply practical significance or real-world importance. It merely provides evidence of a statistically meaningful difference between variants. For more information, check out the A/B/n Testing page in Knowledge Base.
A\|B Test Result	Displays the winner of a test campaign.	Possible values include: A Winner - A B Winner - B C Winner - C ... There will be as many variant results as there are tests There can only be one “Winner - […]” result. To establish statistical significance, the null hypothesis assumes that there is no significant difference between the two variants, while the alternative hypothesis assumes that there is a meaningful difference. By collecting data from both variants and analyzing it, statistical tests calculate a p-value, which indicates the probability of observing the observed difference (or a more extreme difference) under the null hypothesis. If the p-value is below the significance level of 0.05, it is considered statistically significant. This means that the observed difference is unlikely to have occurred due to chance alone, and there is evidence to reject the null hypothesis in favor of the alternative hypothesis. Conversely, if the p-value is above the significance level, the observed difference is not deemed statistically significant, and there is insufficient evidence to conclude that the two variants are truly different. It's important to note that statistical significance does not necessarily imply practical significance or real-world importance. It merely provides evidence of a statistically meaningful difference between variants. For more information, check out the A/B/n Testing page in Knowledge Base.

Metrics

Name	Definition	Notes
Average Click Rate	Measures the average rate at which a message was clicked. Computed as total clicks divided by total clicked messages.
Average Clicks	Measures the average number of times individuals clicked a message.
Average Open Rate	Measures the average rate at which a message was opened. Computed as total opens divided by total opened messages.
Average Opens	Measures the average number of times individuals opened a message.
Blocked	Measures the total number of messages for which the message was blocked by the receiving ISP.
Blocked Rate	Measures the rate at which messages were blocked by the receiving ISP. Computed as blocks divided by sent.
Bounce Rate	Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable. Computed as bounces (hard + soft) divided by sent.
Bounces	Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable.
Click Rate	Measures the rate at which unique users clicked on a linked image or text. Computed as unique messages clicked divided by delivered. *Zeta does not consider unsubscribes as clicks in these calculations.	Forecastable
Clicks	Measures the number of unique users who clicked on a linked image or text regardless of the number of times users clicked. *Zeta does not consider unsubscribes as clicks in these calculations.
Complained	Measures the total number of spam complaints received.
Complained Rate	Measures the rate at which spam complaints were received. Computed as complaints divided by delivered.
Control Group Conversions	Measures the conversions associated with the control group in a test and control group setup
Control Group Revenue	Measures the revenue associate with the control group in a test and control group setup.
Control Group Total Conversions	For accounts with a site integration and conversion tracking configured, this metric measures the total number of conversions attributed by control group users.
Conversions	For accounts with a site integration and conversion tracking configured, this metric measures the unique number of users who's conversions were attributed to a particular campaign, regardless of the number of times they converted.	Forecastable
CTOR	Measures the stands for Click-To-Open Rate and measures the ratio of individuals that clicked to those individuals that opened.
Delivered	Measures the total number of emails successfully delivered to the receiving Inbox Provider. This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder or another folder.
Delivered Rate	Measures the rate at which messages were successfully delivered to the receiving Inbox Provider. Computed as total delivered divided by total sent.
Error	Measures the number of times an error occurred in generating the message(s) or dispatching the message(s) from ZMP. For example, if an email address is not formatted correctly it would be rejected and we would mark the message as an error.
Estimated Open Rate	Measures the open rate estimated including the server opens by iOS
Estimated Opens	Measures the number of opens estimated using open rate and server opens by iOS
Hard Bounced	Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a permanent reason that cannot/will not be resolved by the inbox owner.
Hard Bounced Rate	Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable for a permanent reason which cannot/will not be resolved by the inbox owner. Computed as hard bounces divided by sent.
Lift	Measures the lift associated with the test group. Calculated as (Conversions of Test - Conversions of Control) ÷ Conversions of Control).
Open Rate	Measures the rate at which messages were opened. Computed as unique messages opened divided by delivered.
Opens	Measures the number of unique messages opened.	Forecastable
Other Failure	Measures the number of times a message failed to send from a campaign for reasons other than bounces.
Other Failure Rate	Measures the rate at which a message failed to send from a campaign for reasons other than bounces. Computed as “other failure” type messages divided by sent.
Personalization Send Rate	Measures the rate that personalized messages were sent. Proportion of messages that had personalized recommendations. Computed as messages with personalized recommendations over total sent.
Personalized Sends	Measures the total messages that had personalized recommendations.
Popular Send Rate	Measures the rate at which popular messages were sent. Proportion of messages that had popular recommendations. Computed as messages with popular recommendations over total sent.
Popular Sends	Measures the total messages that had popular recommendations.
Prime Time Group	Indicates Control vs. Test Group breakdown for Prime Time Campaigns. Default indicates Campaign didn’t use Prime Time for delivery.
Revenue	For accounts with a site integration, conversion tracking, and revenue tracking configured; this metric measures the total revenue attributed to a particular campaign.
Sent	Measures the total number of emails ZMP attempted to deploy after all exclusions and suppressions.	Forecastable
Server Opens	Measures the number of server opens by iOS.
Soft Bounced	Measures the total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a temporary reason which could be resolved by the inbox owner.
Soft Bounced Rate	Measures the rate at which ZMP received a response from the receiving ISP stating that the message was undeliverable for a temporary reason which could be resolved by the inbox owner. Computed as soft bounces divided by sent.
Throttled	Measures the number of throttled events.
Total Click Rate	Measures the rate at which users clicked on linked images/text in a given message, regardless of the number of times individual users clicked. Computed as total click events divided by delivered.
Total Clicks	Measures the total number of times users clicked on linked images/text in a given message.
Total Conversions	For accounts with a site integration and conversion tracking configured, this metric measures the total number of conversions attributed to a particular campaign.
Total CTOR	Measures the CTOR stands for Click-To-Open Rate and measures the ratio of total clicks to total opens.
Total Failure	Measures the total number of times a message failed to send from a campaign.
Total Failure Rate	Measures the rate at which a message failed to send from a campaign. The sum of bounces + blocks + other failures.
Total Open Rate	Measures the rate at which messages were opened recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded. Computed as total open events divided by delivered.
Total Opens	Measures the total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded.
True Open Rate	Measures the open rate calculated excluding the server opens by iOS. This metric is calculated using unique opens.
True Opens	Measures the number of opens excluding the server opens by iOS. This metric is calculated using unique opens.
Unsubscribe Rate	Measures the rate at which individuals unsubscribed to messages. Computed as total unsubscribed messages divided by delivered.
Unsubscribes	Measures the total number of individuals who unsubscribed attributed to a particular campaign.
Test Group Conversions	Measures the conversions associated with the test group in a test and control group setup.
Test Group Revenue	Measures the revenue associated with the test group in a test and control group setup
Click Through Rate	Measures the number of clicks on ads divided per number of Impressions delivered.
Impressions	Measures the number of impressions delivered.
Skipped	Measures the count of the total number of emails we did not attempt to send an email to. Targeted, but not sent.

ZVR (Zeta Visitation Report)

Dimensions

Name	Definition	Notes
Campaign ID	Displays the identification code of the campaign.
Line Item ID	Displays the line item identification code.
Tactic ID	Displays the identification code of the tactic.
Creative_id	Displays the identification code of the creative.
DSP Advertiser ID	Displays the DSP Advertiser ID
Impression Date	Displays Date when latest Media Exposure Occurred
Impression DMA	Displays the DMA where Media Exposure occurred
Visit Date	Displays the Date of user Visit at the Location
Location ID	Displays the Location ID as provided by Zeta
Location Name	Displays Name assigned to Location by Zeta Data Vendor
Visit DMA	Displays the DMA of the Visited Location
Visit State	Displays the State Code where Visit occurred

Metrics

Name	Definition	Notes
Impressions	Measures the number of impressions delivered.
Visits	Counts Number of Visits to the Location

Customer Data Management

Dimensions

Name	Definition	Notes
Feed Name	Displays the name of feed. A feed generally includes one or more jobs.
File Name	Displays the names of Files.
File Process Latest Date	Displays the latest date on which processing occurred.	In UTC timezone
File Process Latest Timestamp	Displays the date and time on which processing occurred.	In UTC timezone
File Process Start Date	Displays the date on which processing started.	In UTC timezone
File Process Start Timestamp	Displays the date and time on which processing started.	In UTC timezone
File Status	Displays the status of the file.	'Started': that it has begun and hasn't completed yet. 'Done': The file ingest process is completed and produces an output. 'Skipped': SKIPPED status appears when There is no output for the incoming file For example, some data flows are configured to just load data into a table and stop there, and then the data is picked up by some other process to take it further down to lets say unification. In this case also, the status is skipped even though in the end the data flow More than one incoming files are merged into a single output file. In which case case, one file would have a DONE status and the others would have SKIPPED status. 'Failed': The file or parts of the file did not load as expected
Job Name	Displays the name of Job.	Will always be ‘Data Ingestion’
Partner Category	Displays the vertical that the partner is categorized as. Possible values include DATACLOUD, CRM, SOR, and OTHER.
Partner Feed Group Names	This dimension refers to the name of the feed group to which a partner's data belongs.
Partner Name	Represents the specific name or identifier of individual partners.	Partner name translates to Site id – More often its not exactly the site id, but derived a name derived from site id.
Site ID	Displays the identification code of site in ZMP.	This means the file will be processed through the sftp associated with this ZMP site
File Process Date	Displays the date on which processing occurred.

Metrics

Name	Definition	Notes
Duration	Measures the start to end of a file process. If incomplete, this will show the start of the first step to the most recently completed step.
Error Count	Measures the count of the number of rows that errored out.
Error Rate	Measures the rate at which error occurred during file processing. Calculated as Error Count ÷ Row Count.
File Size	Measures the size of your file in kilobytes (KB).
Filtered Count	Measures the metrics that have been filtered out our combined during report setup.	Only appears either in a yaml based transformation(primer) and as a result of transformation, records could be excluded(exclude configuration) or in a cdp merge process (unification) with metric collection enabled.
Row Count	Measures the count of rows per file.	Count includes header row
Total Consolidated Count	Measures the count of consolidated records.	A metric that only appears when unification is configured on a feed and the metric collection is enabled.
File Count	Measures the number of files associated with your grouping.

Website In-Page

Dimensions

Name	Definition
Account Name	Displays the name of the account.
Campaign ID	Displays the identification code of the campaign.
Campaign Name	Displays the name of the campaign.
Placement	Displays the placement name.
Resource ID	Displays the identification code of the resource.
Resource Title	Displays the resource title.
Resource URL	Displays the URL where the resource was accessed.
Send Date	Displays the date that the message was sent.
Send Hour	Displays the hour that the message was sent.
Send Month	Displays the month that the message was sent.
Send Quarter	Displays the quarter that the message was sent.
Send Week	Displays the week that the message was sent.
Send Year	Displays the year that the message was sent.
Site ID	Displays the identification code for the site.
Version Campaign ID	Displays the version identification code.
Version Campaign Name	Displays the name of the version.
Date	Displays the date that the interaction took place based in the campaign time zone.

Metrics

Name	Definition
Click Through Rate	Measures the stands for click-through rate and measures the number of clicks on ads divided per number of Impressions delivered. Calculated as (Clicks × 100) ÷ Impressions.
Conversion Rate	Measures the stands for conversion rate and measures the number of conversions divided per number of views delivered. *Calculated as Conversions ÷ views.
Conversions	Measures the number of conversions that occurred over the date range selected.
Revenue	Measures the total revenue attributed to a particular campaign for accounts with conversion and revenue tracking configured.
Total Clicks	Measures the total number of times users clicked on linked images/text in a given message.
Views	Measures the number of impressions that were viewed.
Impressions	Measures the number of impressions delivered.

Website - Overlay

Dimensions

Name	Definition
Account Name	Displays the name of the account.
City	Displays the city where the action took place.
Country	Displays the country where the action took place.
Device Name	Displays the name of device where the action took place.
Device OS	Displays the operating system that the action took place on.
Device Type	Displays the type of device that the action took place on.
Host Page	Displays the name of the host page.
Landing Page	Displays the name of the landing page.
Overlay ID	Displays the identification code of the overlay.
Overlay Name	Displays the name of the overlay.
Referring Page	Displays the name of the referring page.
Region	Displays the region where the action took place.
Send Date	Displays the date that the action took place.
Send Hour	Displays the hour that the action took place.
Send Month	Displays the month that the action took place.
Send Quarter	Displays the quarter that the action took place.
Send Week	Displays the week that the action took place.
Send Year	Displays the year that the action took place.
Site ID	Displays the identification code of the site.
State	Displays the state where the action took place.
Timezone	Displays the campaign's time zone.
Web Source	Displays the web source where the action took place.
Zip Code	Displays the zip code where the action took place.

Metrics

Name	Definition
Bounces	Measures the number of bounces from the site.
Impressions	Measures the number of impressions delivered
Submissions	Measures the number of submissions recorded.

Events

Customer Marketing Events

Dimensions

Name	Definition	Notes
Account Name	Displays the name of the account.
Event Date	Displays the date that the event took place.
Event Hour	Displays the hour that the event took place.
Event Month	Displays the month that the event took place.
Event Name	Displays the name of the event.	This dimension includes the full name of the pixel. For eg., “8.12.20 - General Conversion Pixel”
Event Quarter	Displays the quarter that the event took place.
Event URL	Displays the URL mapped to the event.
Event Week	Displays the week that the event took place.
Event Year	Displays the year that the event took place.
Site ID	Displays the identification code of the site.

Metrics

Name	Definition	Notes
Average Purchase Total	Measures the average monetary value of purchases made during time period.
Conversion	For accounts with a site integration and conversion tracking configured, this metric measures the unique number of users who's conversions were attributed to a particular campaign, regardless of the number of times they converted.
Event Count	Measures the number of times the event occurred over the period.	This metric includes the “Total Fires” metric data from DSP pixel data.
Revenue	For accounts with a site integration, conversion tracking, and revenue tracking configured; this metric measures the total revenue attributed to a particular campaign.
Cart Quantity	Measures the quantity of items within the digital shopping cart.
Cart Total	Measures the total amount in the digital shopping cart.
Order Amount	Measures the amount of a completed order in same the currency as the price.
Order Quantity	Measures the quantity of items within a completed order.

Zync Pixel Events

Dimensions

Name	Definition	Notes
Account Name	Displays the name of the account.
Event Date	Displays the date that the event took place.
Event Hour	Displays the hour that the event took place.
Event Month	Displays the month that the event took place.
Event Name	Displays the name of the event.	This dimension includes the full name of the pixel. For eg., “8.12.20 - General Conversion Pixel”
Event Quarter	Displays the quarter that the event took place.
Event Week	Displays the week that the event took place.
Event Year	Displays the year that the event took place.
Site ID	Displays the identification code of the site.
Category ID	Displays the identification code of a category within the ZMP.
Customer Type	Displays the category a customer falls in.
Custom 1	Displays the first custom variable defined for this account.
Custom 2	Displays the second custom variable defined for this account.
Custom 3	Displays the third custom variable defined for this account.
Custom 4	Displays the fourth custom variable defined for this account.
Custom 5	Displays the fifth custom variable defined for this account.
Custom 6	Displays the sixth custom variable defined for this account.
Custom 7	Displays the seventh custom variable defined for this account.
Custom 8	Displays the eighth custom variable defined for this account.
Custom 9	Displays the ninth custom variable defined for this account.
Custom 10	Displays the tenth custom variable defined for this account.
Page Referrer	Displays the referring page.
Pixel Key	Displays the identification code of a pixel
Product ID	Displays the identification code of a product.
Promotional Code	Displays the promotional code used for order.
Send Date	Displays the date that the message was sent.
Store ID	Displays the identification code of a store.
Tactic ID	Displays the identification code of the tactic.	Expected output: Should display tactic identifier code.
ZMP ID	Displays the identification code of the property in ZMP.	Expected output: Full ID of the pixel, property, or event. For example, “801502569“

Metrics

Name	Definition	Notes
Cart Quantity	Measures the quantity of items within the digital shopping cart.
Cart Total	Measures the total amount in the digital shopping cart.
Order Amount	Measures the amount of a completed order in same currency as the price.
Order Quantity	Measures the quantity of items within a completed order.

Media Activation Events

Dimensions

Name	Definition	Notes
Account ID	Displays the identification code of the account
Account Name	Displays the name of the account.
Event Date	Displays the date that the event took place.
Event Hour	Displays the hour that the event took place.
Event Month	Displays the month that the event took place.
Event Name	Displays the name of the event.	This dimension includes the full name of the pixel. For eg., “8.12.20 - General Conversion Pixel”
Event Quarter	Displays the quarter that the event took place.
Event Week	Displays the week that the event took place.
Event Year	Displays the year that the event took place.
Site ID	Displays the identification code of the site.
Advertisement ID	Displays the identification code of the ad.	Expected output: Should display ad identifier code
Attributed	Displays the number of events triggered by users who had previously been messaged by Zeta. For an event to be credited, the campaign ID of the email or ad must match the campaign ID to which the event is assigned. Events are attributed to the last interaction with the user.	Expected Output: Click Attributed or View Attributed or Unattributed. If attributed then we would also include whether it was Post-Click or Post-View attributed.
Campaign ID	Displays the campaign identifier code.	Expected output: Should display campaign identification code.
Campaign Name	Displays the name of the campaign.	Expected output: Should display campaign name.
You will be able to filter by Campaign Tag in the same way you can in the Customer Marketing Report Type.
Category ID	Displays the identification code of a category within the ZMP.
Exchange	Displays the name of the publisher or exchange where ads were served.
Exchange ID
Flight ID	Displays the flight identifier code.	Expected output: Should show flight identification code.
Line Item ID	Displays the line item identification code.	Expected output: Should display line item identifier code.
Line Item Name	Displays the name of the line item.
Pixel ID	Displays the conversion action id. For DSP events, a pixel is a conversion action
Pixel Name	Full name of pixel
Pixel Type	Displays the type of pixel. Types include universal, landing, or conversion.	Expected output: Universal, Landing, or Conversion
Placement	Displays where and how ads were placed with each publisher.	Expected output: Should display where and how the ads are placed including but not limited to size of the placement space.
Placement ID	Displays the placement id of the ad
Tactic ID	Displays the identification code of the tactic.	Expected output: Should display tactic identifier code.

Metrics

Name	Definition	Notes
Event Count	Measures the number of times the event occurred over the period.	This metric includes the “Total Fires” metric data from DSP pixel data.

Audience

Dimensions

Name	Definition
Account Name	Displays the name of the account.
Audience ID	Displays the identifier code that Zeta assigned when the audience was created.
Audience Name	Displays the name of the audience.
Audience Type	Displays the type of audience (Segment/List/Query)
Membership Date	Displays the date that the interaction took place.
Membership Month	Displays the month that the interaction took place.
Membership Quarter	Displays the quarter that the interaction took place.
Membership Week	Displays the week that the interaction took place.
Membership Year	Displays the year that the interaction took place.
Site ID	Displays the identification code of the site.
Date	Displays the date that the message was sent.

Metrics

Name	Definition
Net People	Can be a negative number. The difference from the prior day recorded each day. Calculated as Difference per day.
Total People	Raw number per time period per segment. Calculated as Total per day per Audience.

Enterprise Activation

Dimensions

Name	Definition
Account Name	Displays the name of the account.
Audience Name	Displays the name of the audience.
Campaign ID	Displays the campaign identifier code.
Campaign Name	Displays the name of the campaign.
Channel Name	Displays the channel of execution. Possible values include: SMS, Email, Push, In App, Webhook and Web.
Creative Name	Displays the name of the creative.
Offer Name	Displays the name of the offer.
Publisher Name	Displays the name of the publisher.
Recipient Domain	Displays the email domain of the recipient.
Send Date	Displays the date that the message was sent.
Send Month	Displays the month that the message was sent.
Send Quarter	Displays the quarter that the message was sent.
Send Week	Displays the week that the message was sent.
Send Year	Displays the year that the message was sent.
Sender Address	Displays the email address of the sender.
Site ID	Displays the site identifier code.
Subject	Displays the Subject Line of the message.
Variant Name	Displays the name of A/B test message template.
Version Campaign ID	Displays the version identification code.
Version Campaign Name	Displays the name of the version.

Metrics

Name	Definition
Average Click Rate	Measures the average rate at which a message was clicked. *Computed as total clicks divided by the total clicked messages.
Average Clicks	Measures the average number of times individuals clicked a message.
Average Open Rate	Measures the average rate at which a message was opened. *Computed as total opens divided by the total opened messages.
Average Opens	Measures the average number of times individuals opened a message.
Click Rate	Measures the rate at which unique users clicked on a linked image or text. *Computed as unique messages clicked divided by delivered.
Clicks	Measures the number of unique users who clicked on a linked image or text regardless of the number of times users clicked.
Delivered	Measures the total number of emails successfully delivered to the receiving inbox provider. This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder or another folder.
Delivered Rate	Measures the rate at which messages were successfully delivered to the receiving Inbox Provider. *Computed as total delivered divided by total sent.
Open Rate	Measures the rate at which messages were opened. *Computed as unique messages opened divided by delivered.
Opens	Measures the number of unique messages opened.
Other Failure	Measures the number of times a message failed to send from a campaign for reasons other than bounces.
Other Failure Rate	Measures the rate at which a message failed to send from a campaign for reasons other than bounces. *Computed as “other failure” type messaged divided by sent.
Sent	Measures the total number of emails ZMP attempted to deploy after all exclusions and suppressions.
Total Click Rate	Measures the rate at which users clicked on linked images/text in a given message, regardless of the number of times individual users clicked. *Computed as total click events divided by delivered.
Total Clicks	Measures the number of times users clicked on linked images/text in a given message.
Total Open Rate	Measures the rate at which messages were opened recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded. *Computed as total open events divided by delivered.
Total Opens	Measures the total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded.
Unsubscribe Rate	Measures the rate at which individuals unsubscribed to messages. *Computed as total unsubscribed messages divided by delivered.
Unsubscribes	Measures the total number of individuals who unsubscribed attributed to a particular campaign.
Open to Delivered Ratio	Measures the percentage of delivered emails that were successfully opened or viewed by recipients. Calculated as unique messages opened ÷ by delivered.
Click to Delivered Ratio	Measures the percentage of delivered emails that were successfully clicked by recipients. Calculated as unique messages clicked ÷ by delivered.
Unique Inboxes that Opened	Measures the percentage of unique email addresses that opened the emails at-least once during the course of the Zeta campaign.
Unique Inboxes that Clicked	Measures the percentage of unique email addresses that clicked the emails at-least once during the course of the Zeta campaign.
Frequency	Measures the average number of messages each unique person received.
Treatment Prospects	Measures the total number of distinct users that were targeted.
Treatment Conversions	Measures the total number of distinct new sales driven through Zeta campaign.
CTR Prospects	Measures the total number of distinct users within control group (reference group which will not be mailed for client's campaign).
CTR Conversions	Measures the total number of distinct new sales captured in control group.
TRT Take Rate	Measures the rate at which distinct new client sales were generated among all distinct users that had been targeted.
CTR Take Rate	Measures the rate at which distinct new client sales were captured within control group.
INC Take Rate	Measures the incremental rate at which distinct new client sales treatment group will generate over the control group.
INC New Conversions	Measures the incremental amount of new sales treatment group will generate over the control group assuming control group has same amount of distinct users compared to treatment group.
Spend	Measures the campaign spend to date.
Cost Per Gross New Conversions	Measures the per unit cost of each gross new sale.
Cost Per INC New Conversions	Measures the per unit cost of each incremental new sale.
TRT Revenue	Measures the total amount of sales revenues driven through Zeta campaign.
CTR Revenue	Measures the total amount of sales revenues captured in control group.
Upweighted CTR Revenue	Measures the total amount of sales revenues captured in control group assuming control group has same amount of distinct users compared to treatment group.
TRT AOV	Measures the average order value for sales driven through a Zeta campaign.
CTR AOV	Measures the average order value for sales captured in control group
INC Revenue	Measures the amount of sales revenue treatment group will generate over the control group assuming control group has same amount of distinct users compared to treatment group.
iROAS	Measures incremental return on ad spend.