Device Targeting

Device targeting enables the inclusion or exclusion of devices, including by the operating system of mobile devices. If you do not apply device targeting, all devices will be included by default.

Although Device targeting remains in the platform for a few campaigns that need its fine-grained detail, most campaigns benefit from the use of Delivery Channel Targeting instead.

1. Within the Targeting tab of the Campaign Builder, the Targeting grid appears. Click on the sign against each row or object to add in its targeting rules.

2. Select Devices.

3. To enable targeting of particular devices, select Include. To exclude particular devices, select Exclude. Select the desired device(s) to add them to the column on the right.

4. Click on Save & Close when complete.

Currently, the Zeta DSP cannot target most devices by model (i.e., Samsung S7, Samsung Galaxy S20, iPhone 11, etc.).

The Device Targeting feature allows you to either target a set of devices (i.e., Android, iPhone, Computer) or exclude a set of devices, but not to target some and exclude others. In effect, targeting certain devices means the AI is less likely to present Ads on the others. Conversely, excluding a set of devices means that only the other device types will see Ads.

Device Type Name	Description
ANDROID MOBILE	Choose this box to target or anti-target all mobile devices, including phones and tablets, running Google's Android operating system.
ANDROID TABLET	Tablets running Google's Android operating system.
BLACKBERRY	All digital devices designed and marketed by BlackBerry Limited.
BLACKBERRY TABLET	All tablets designed and marketed by BlackBerry Limited.
COMPUTER	All desktop display devices, e.g. laptops, desktops, etc., excluding smartphones and tablets.
GOOGLE TV	Google TV and its successor, Android TV.
IPAD	The iOS-based line of tablet computers designed and marketed by Apple Inc.
IPHONE	The iOS-based line of smartphones designed and marketed by Apple Inc.
IPOD	The line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc.
KINDLE	The series of e-readers designed and marketed by Amazon.com.
UNCATEGORIZED MOBILE DEVICES	Mobile devices of unknown types. These smartphones, watches, and tablets cannot be identified and classified further. This excludes desktop display devices such as laptops and desktops.
PALM	The personal digital assistants runningPalm OS, or its successor, WebOS.
PSP	The PlayStation Portable (PSP) handheld game console developed by Sony.
ROKU	The Roku Streaming Player, a series of digital media player set-top boxes manufactured by Roku, Inc. A Roku streaming device gets data that is output via any television set.
TABLET	Tablet mobile devices, excluding smartphones and desktop display devices such as laptops and desktops.
WII	The home Video game console released by Nintendo.
WINDOWS MOBILE	Mobile devices such as smartphones and tablets running the Windows operating system, excluding desktop display devices such as laptops and desktops.
XBOX	Video game consoles developed by Microsoft.
GOOGLE GLASS	The optical head-mounted display designed in the shape of eyeglasses.
NOOK	The brand of e-readers developed by American book retailer Barnes & Noble.
UNKNOWN	Stands for devices that do not identify themselves in the bid request, or which are of a type not recognized by the Zeta software.