Netspeed Targeting

Netspeed targeting enables the inclusion or exclusion of net speeds based on the Ad viewer's network speed and connection type.

1. Within the Targeting tab of the Campaign Builder, the Targeting grid appears. Click on the sign against each row or object to add in its targeting rules.

2. Scroll down and select Netspeed.

3. Select Include if you wish to target users with particular internet speeds. Select Exclude if you wish to prevent users with certain internet speeds from seeing your Ads.

4. Check the box beside the Netspeed Connection type(s) you wish to target to add it to the Selected column on the right.

Included items will be highlighted in blue, whereas Excluded items will be highlighted in red.

5. Click on Save & Close when complete.

Network Types

Netspeed Option	Description
Broadband	Any high-speed Internet access that is always on and faster than traditional dial-up access.
Cable	Via cable television Internet Service Provider (ISP)
Dialup	Access to an ISP via attached modem, conventional telephone line public and switched telephone network (PTSN)
DSL	ISP access via Digital Subscriber (wired telephone service) Line
Mobile	Access via radio frequency carrier to a mobile device
OC12	Access via a fiber-optic network line with transmission speeds of up to 622.08 Mbit/s (payload: 601.344 Mbit/s; overhead: 20.736 Mbit/s)
OC3	Access via a fiber-optic network line with a transmission data rate of up to 155.52 Mbit/s (payload: 148.608 Mbit/s; overhead: 6.912 Mbit/s, including path overhead)
Satellite	Access via Internet satellite typically provided through geostationary satellites that can offer data speeds up to 50 Mbps
T1	Transmission System 1, a system devised for transmission of multiplexed telephone calls, able to reach speeds up to 1.544 Mbps
T3	Transmission System 3, a system devised for transmission of multiplexed telephone calls, able to reach speeds up to 44.736 Mbps
Wireless	Access via Wi-Fi local network or terrestrial microwave network
xDSL	ISP access via Digital Subscriber (wired telephone service) Line, including ADSL, SDSL and HDSL

Depending on the Ad Exchange, there may be cases where the network speed is not presented to the DSP AI at bidding time. In these cases, if any Netspeed targeting is active, the AI does not bid.