Weather Targeting
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Weather targeting uses Peer39 data to help you find audiences that are experiencing specific weather patterns, or flu activity patterns. This can be applied to all Display, Video, and Mobile inventory in the DSP.
If a user applies this targeting, an additional cost of $0.25 will be applied to the CPM.
All-weather data in the Zeta DSP is gathered from Aeris Weather. Learn more.
1. Within the Targeting tab of the Campaign Builder, the Targeting grid appears. Click on the sign against each row or object to add in its targeting rules.
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2. Scroll down and select Weather.
Weather Conditions
3. Select specific weather conditions to target from the following options:
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Temperature Range
4. Select a specific temperature range in °C or °F, and decide to use the Feels like temperature or natural temperature.
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Alerts
5. Target users in geographic areas that are under government-issued alerts for severe weather.
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Flu Activity
6. Target users in geographic areas that are under government-issued flu activity warnings.
![](../__attachments/83693179/image-20230208-113744.png?inst-v=d7c833f8-8709-46dd-9a03-727c8f6a3bec)
Combining Conditions
Once you’ve selected the conditions, they show up on the right. Each of the weather conditions described above can be combined into Boolean logic-arranged groupings.
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7. All conditions you select will appear in the Condition 1 box on the right-hand side. Select AND, OR, or NOT to choose how the DSP considers these conditions.
![](../__attachments/83693179/image-20230208-114237.png?inst-v=d7c833f8-8709-46dd-9a03-727c8f6a3bec)
8. Create another grouping of conditions by clicking on the + Condition icon in the upper-left corner.
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9. The DSP will generate a Condition 2 box where you can set up a second weather condition. Decide to combine these two conditions with an AND or OR operator.
10. Click on Save & Close when complete.
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