ZMP Release Notes [26.07.30]

Navigate Complex Experiences with Canvas Groups and Undo/Redo Controls

Experience Builder now makes it easier to manage complex journeys with clearer organization and more confidence while editing. Group related steps to simplify your canvas, then use Undo and Redo to safely explore, refine, and recover from changes.

With Groups, you can select related nodes, give them a meaningful name, and collapse them into a compact section. Expand, rename, edit, or remove groups as your journey evolves—keeping complex branches easier to scan and manage.

You can now undo and redo to reverse or restore canvas changes during your editing session, whether you are updating an experience, version, or template. Use buttons in the Actions menu or familiar keyboard shortcuts to recover from accidental changes and keep building with confidence.

What this means for you

• Clearer canvases: Use named, collapsible groups to make complex customer journeys easier to understand and navigate.

• Focus on the path that matters: Collapse completed or less-relevant sections to concentrate on the branch you are actively refining.

• More editing confidence: Undo and Redo provide a safety net for canvas-level changes during an active session.

• Faster iteration: Try new node placements, branch updates, groups, or snippets knowing you can quickly undo or redo a change without unnecessary rework.

This will be enabled for accounts on a rolling basis between July 30 and August 5.

Learn More: Nodes

Product Module: EXPERIENCE_BUILDER

Turn Insights Studio Dashboards into Executive-Ready Presentations in Minutes

Sharing marketing performance with stakeholders often means manually rebuilding charts, copying screenshots, and creating presentations that quickly become disconnected from the underlying data. Insights Studio now makes it easy to turn any dashboard into a polished, executive-ready PowerPoint presentation with AI-generated summaries, KPI overviews, and chart visuals. In addition, key insights in the top dashboard summary now include hyperlinks that navigate directly to the supporting dashboard widget, making it easy to validate findings and explore the underlying data.

What this means:

• Eliminate manual slide creation: Export existing Insights Studio dashboards directly to PowerPoint with AI-generated summaries, KPI overviews, and presentation-ready visuals.

• Validate insights with a single click: Jump directly from summary takeaways to the dashboard widget behind each insight, making it easier to explore supporting data and answer stakeholder questions with confidence.

• Keep presentations aligned with the data: Generate presentations from your existing dashboards and filters, reducing manual rework while improving reporting consistency.

• Tell a clearer performance story: Combine executive summaries, key takeaways, charts, and metrics into a polished presentation that helps leadership understand performance and make informed decisions.

Learn More:

• Dashboard | Export to PPTX

• Linked Summary Insights

Product Module: INSIGHTS_STUDIO

Deliver Mobile Push Campaigns Without Duplicate Notifications

When multiple profiles are linked to the same mobile device, a single push campaign can unintentionally send duplicate notifications—creating a poor customer experience, increasing messaging costs, and inflating campaign metrics. Campaign-Level Mobile Push Deduplication in the Zeta Marketing Platform (ZMP) ensures each device receives only one notification per campaign, even when it is associated with multiple profiles.

Why it matters:

• Reduce duplicate notifications: Ensure each mobile device receives a campaign only once, even when multiple customer records reference the same device.

• Improve customer experiences: Prevent repetitive push messages that can frustrate customers and reduce engagement.

• Lower messaging costs and strengthen reporting accuracy: Eliminate unnecessary duplicate sends while keeping metrics more representative of campaign reach.

• Simplify campaign setup: Use the same built-in campaign deduplication capabilities across email, phone, and now mobile push channels without additional configuration.

Whether you're promoting a retail offer, sending an important account notification, or running an engagement campaign, this enhancement helps deliver a cleaner customer experience while reducing unnecessary sends.

Learn More: Mobile Push | Preventing duplicate push sends

Product Module: CHANNEL_ACTIVATION