Push Notifications

“A great push notification is three things: timely, personal, and actionable.” - Noah Weiss

While getting users to engage and re-engage with mobile apps had been a perturbing challenge for marketers across all spheres, push notifications have made way to help them reach customers and leads in the fastest and most efficient manner. Besides helping communicate with your audience, push notifications can also help you to attract more customers at certain touchpoints by allowing you to send real-time updates and reminders that get your audience to regularly engage with your brand even if they’re not aware of it. Being a non-intrusive way of providing timely messages and relevant information, push notifications are the way ahead for most of us. With Zeta, you now have a multitude of options for push notification solutions to choose from:

• Deliver and report on mobile push messages

• Send push notifications to Android or iOS through the familiar interface of building Broadcast Campaigns or Experience Builder

• Retrieve push notification events and track your campaign’s performance through Report Builder

Create Push Notifications

1. From the menu on the left, navigate to Campaigns > Broadcast from the menu on the left. Click on New Campaign.

2. Within the Content & Audience tab for the new campaign created, add in all the details and select Mobile Push from the Channel dropdown.

• Click on the Content preview to add in your title and message content

• Click on iOS/Android options to set platform-specific settings

• You can select images directly from the asset library. Android supports Images only, while iOS supports Images, GIFs, and Videos

3. After selecting the appropriate media for each platform and editing the content, users can preview the notification on the right side of the screen.

• Once satisfied, you can save your changes and finalize the push notification setup.

4. Select the audience you’d want to send out the push notification to and click on Activate Campaign.