ZMP Release Notes [26.07.16]

Navigate Mobile Campaign Creation with a Cleaner, More Consistent Interface

Creating mobile campaigns should feel intuitive, regardless of the messaging channel you're using. The mobile campaign editing experience in the Zeta Marketing Platform (ZMP) has been redesigned with a cleaner layout, simplified navigation, and more consistent action placement, making it easier to build and manage Push, In-App, and App Inbox campaigns. The updated interface removes unnecessary header clutter, introduces breadcrumb navigation for Broadcast campaigns, and organizes campaign actions into dedicated, easy-to-find locations—creating a more streamlined and consistent workflow.

What this means for you:

• Find key actions more quickly: Frequently used campaign actions, including Activate Campaign and AI Sparkle features, are now grouped in dedicated action areas instead of the header.

• Navigate complex campaigns with greater clarity: New breadcrumb navigation for Broadcast campaigns makes it easy to track your progress and move between campaign creation steps.

• Stay focused on campaign details: A simplified header highlights essential campaign information, such as the campaign name and status, while reducing visual clutter.

• Work consistently across mobile channels: Push, In-App, and App Inbox campaigns now share a standardized navigation and action layout, reducing the learning curve when switching between message types.

Learn More:

• Mobile In-App Messaging

• Push Notifications

Product Module: channel_activation