ZMP Release Notes [26.08.27]

Accelerate Creative Production with Figma Integration and AI-Powered Variants

The Zeta Marketing Platform’s Asset Library now connects directly to your Figma workflow and introduces AI-powered creative variant generation, helping teams move from design to production-ready creative with fewer manual handoffs. Together, these capabilities make it easier to work across design and campaign workflows while keeping Asset Library as the central source for approved creative.

With these updates, you can:

• Connect Asset Library directly to Figma: Use a new dedicated Figma Plugin to pull assets from Zeta’s Asset Library into Figma for editing, then send finished creative back to Asset Library via a direct integration without manual downloads or file sharing.

• Generate creative variants with AI: Create resized and modified versions of any reference asset directly in Asset Library, including different dimensions, adjusted colors, and swapped objects, with variants organized alongside the original asset.

• Move creative from design to deployment: Take finished assets from Figma into Asset Library through a direct integration in the ZMP, then use them in Visual Composer or other channels for a more connected creative workflow.

• Control access more precisely: Configure dedicated View, Add, and Replace permissions for media assets independently from Content and Campaign roles.

These enhancements help teams reduce manual handoffs, create more variations from approved creative, and maintain a consistent workflow from design through campaign activation.

These capabilities will be enabled for accounts on a rolling basis between Aug. 27 and Sept. 3.

Learn More: Asset Library

Product Module: CORE_ZMP

Improve Campaign Delivery with New Skip Reporting in Insights Studio

Understanding why campaign messages are skipped is critical to identifying delivery gaps and improving performance. Insights Studio now provides campaign skip reporting, giving marketers and analysts self-service visibility into both the total number of skipped messages and the reasons those skips occurred. With skip metrics and reason-level reporting, teams can quickly identify issues related to frequency settings, invalid or missing contact information, coupon allocation, custom skip logic, or content feed errors without relying on ad hoc data requests.

With this update, you can:

• Identify delivery gaps faster: Compare sends with skipped messages and break down skips by reason to understand why campaigns reached fewer recipients than expected.

• Optimize campaign rules and audience quality: Use skip trends to refine frequency settings, address recurring contact-data issues, and improve campaign configuration.

• Troubleshoot with less manual effort: Investigate delivery issues directly in Insights Studio instead of relying on engineering or data teams for one-off reporting.

Learn More: Metrics & Dimensions Dictionary

Product Module: INSIGHTS_STUDIO