ZMP Release Notes [26.07.23]

Improve Coupon Management with Smarter Lifecycle Controls

New enhancements to the coupon service in the Zeta Marketing Platform (ZMP) introduce standardized lifecycle management, more accurate real-time tracking, and improved coupon distribution to help marketers manage campaigns with greater confidence while reducing manual maintenance. These updates include configurable coupon expiration dates, automatic cleanup of expired coupons, more consistent code distribution, and improved real-time coupon counts throughout refresh cycles.

What this means for you:

• Keep coupon campaigns organized automatically: Define custom coupon expiration dates or rely on a standardized lifecycle with automatic cleanup, helping prevent outdated or inactive coupons from accumulating.

• Make better campaign decisions with more accurate inventory: Improved real-time coupon counts provide a more reliable view of coupon availability during campaign execution and refresh cycles.

• Distribute coupon codes more consistently: An enhanced distribution algorithm helps evenly allocate coupon codes across campaigns, reducing the risk of uneven distribution patterns.

• Reduce operational overhead: Automated lifecycle management minimizes manual coupon administration so teams can spend less time maintaining promotions and more time optimizing them.

• Support long-running promotional programs with confidence: Launch seasonal offers, renewals, or other time-based promotions knowing coupons will expire and be retired according to your configured lifecycle.

Learn More: Coupon Code Setup

Product Module: campaign_manager

Introducing App Inbox for Zeta’s React Native SDK

We're introducing App Inbox for Zeta's React Native SDK, giving marketers a new way to deliver retrievable communications. This first phase enables developers to embed a persistent message center within iOS and Android apps, allowing marketers to deliver communications that remain available beyond the initial notification. Customers can revisit promotions, reminders, account updates, and other important messages whenever it's most convenient.

What this means:

• Keep important messages available: Deliver promotions, loyalty updates, reminders, and other communications that customers can revisit at any time instead of relying solely on push notifications.

• Increase visibility for key campaigns: Reduce the likelihood of missed messages by providing a persistent in-app destination where users can access previous communications.

• Drive engagement with actionable messages: Include call-to-action (CTA) buttons within inbox messages so customers can easily continue their journey directly from the App Inbox.

• Deliver a consistent mobile experience: Support both iOS and Android applications with a standardized inbox experience built into Zeta’s React Native SDK.

• Lay the foundation for richer in-app messaging: Establish a scalable App Inbox that supports future enhancements, including richer message content and greater customization.

Learn More: App Inbox

Product Module: channel_activation

Introducing App Inbox for Zeta’s React Native SDK

We're introducing App Inbox for Zeta's React Native SDK, giving marketers a new way to deliver retrievable communications. This first phase enables developers to embed a persistent message center within iOS and Android apps, allowing marketers to deliver communications that remain available beyond the initial notification. Customers can revisit promotions, reminders, account updates, and other important messages whenever it's most convenient.

What this means:

• Keep important messages available: Deliver promotions, loyalty updates, reminders, and other communications that customers can revisit at any time instead of relying solely on push notifications.

• Increase visibility for key campaigns: Reduce the likelihood of missed messages by providing a persistent in-app destination where users can access previous communications.

• Drive engagement with actionable messages: Include call-to-action (CTA) buttons within inbox messages so customers can easily continue their journey directly from the App Inbox.

• Deliver a consistent mobile experience: Support both iOS and Android applications with a standardized inbox experience built into Zeta’s React Native SDK.

• Lay the foundation for richer in-app messaging: Establish a scalable App Inbox that supports future enhancements, including richer message content and greater customization.

Learn More: Visual Composer

Product Module: content

Support CNIL Compliance with Consent-Based Email Tracking

Email tracking regulations continue to evolve, making it increasingly important to respect recipient consent while maintaining campaign performance where permitted. To help marketers comply with France's CNIL privacy requirements, the Zeta Marketing Platform (ZMP) now supports consent-based tracking for email opens and clicks, automatically suppressing tracking pixels for recipients who have not provided consent while preserving tracking for consented users and unaffected regions.

With this update, you can:

• Capture and manage tracking consent independently: Store tracking consent separately from marketing subscription preferences using a dedicated user property that stores each recipient’s consent status.

• Stay compliant with evolving privacy requirements: Automatically suppress email open and click tracking for recipients in designated regions who have not provided tracking consent, starting with France.

• Apply regional tracking rules without added complexity: Support different tracking behaviors by geography, allowing campaigns in France to follow CNIL requirements while maintaining existing tracking in other markets.

Learn More: Open Pixel Tracking Consent (CNIL Compliance)

Product Module: campaign_manager

Introducing the New Opportunity Explorer™

We’re excited to unveil the redesigned Opportunity Explorer™ built to help you move from insight to action, faster.

With a modern interface and streamlined navigation, the new experience makes it easier to explore intelligence across Prospects, Customers, and Competitors, all from a unified homepage designed for intuitive discovery.

Opportunity Explorer™ reflects how marketers actually work, bringing together AI-powered insights to help you act with greater clarity across every stage of growth:

• Prospects: Identify and prioritize high-value audiences by uncovering emerging demand, behaviors, and lookalike opportunities to fuel smarter acquisition.

• Customers: Deepen your understanding of existing customers by layering data-driven insights to drive retention, loyalty, and growth.

• Competitors: Gain visibility into the competitive landscape to uncover conquesting opportunities and refine strategies to win market share.

The result is a more efficient path from insight to execution, helping you drive stronger outcomes across acquisition, retention, and growth, and unlock new opportunities across the entire customer lifecycle.

Learn More: Opportunities

Product Module: opportunity_Explorer