ZMP Release Notes [26.10.01] | Knowledge Base (Product User Guides)

Analytics Central \| Insights Studio Enhancements
Explore and Analyze Data More Easily with New Insights Studio Enhancements Insights Studio continues to make reporting more flexible and easier to navigate with a new set of enhancements designed to help you explore data, refine visualizations, and build more useful dashboards. From clearer chart interactions to flexible layouts and in-table calculations, these updates give you more control over how you analyze and present your data. New enhancements help you: Explore charts more easily: Use improved tooltips, display percentage labels on pie and donut charts, and sort visualizations using additional tooltip fields for clearer, more flexible analysis. Build dashboards that fit your reporting needs: Resize widgets to make better use of dashboard space and keep important table columns pinned while reviewing larger datasets. Calculate insights directly in tables: Create on-the-fly calculations such as percentages of totals and period-over-period changes without modifying underlying data or relying on separate calculations. Work with more consistent metrics: Improvements to variable-based metrics and automated validation help maintain reliable calculated metrics as reports and configurations evolve.
Learn More: Chart Styling Chart Types Calculated Fields (Variables) Pivot Tables Dashboards
Product Module: INSIGHTS STUDIO

Analytics Central | Insights Studio Enhancements

Explore and Analyze Data More Easily with New Insights Studio Enhancements

Insights Studio continues to make reporting more flexible and easier to navigate with a new set of enhancements designed to help you explore data, refine visualizations, and build more useful dashboards. From clearer chart interactions to flexible layouts and in-table calculations, these updates give you more control over how you analyze and present your data.

New enhancements help you:

Explore charts more easily: Use improved tooltips, display percentage labels on pie and donut charts, and sort visualizations using additional tooltip fields for clearer, more flexible analysis.
Build dashboards that fit your reporting needs: Resize widgets to make better use of dashboard space and keep important table columns pinned while reviewing larger datasets.
Calculate insights directly in tables: Create on-the-fly calculations such as percentages of totals and period-over-period changes without modifying underlying data or relying on separate calculations.
Work with more consistent metrics: Improvements to variable-based metrics and automated validation help maintain reliable calculated metrics as reports and configurations evolve.

Learn More:

Product Module: INSIGHTS STUDIO

Generative AI \| Remove “Audience Builder Explorer” Button
Simplify Audience Building in Audience Explorer with Athena Beginning October 1, the Audience Builder Agent button will be removed from Audience Explorer as audience building becomes more integrated with Athena. Now, you can use Athena directly to build segments, with Athena automatically calling the Audience Builder Agent when needed. This update creates a more streamlined experience while preserving the same audience-building capabilities.
Product Module: GENERATIVE AI

Generative AI | Remove “Audience Builder Explorer” Button

Simplify Audience Building in Audience Explorer with Athena

Beginning October 1, the Audience Builder Agent button will be removed from Audience Explorer as audience building becomes more integrated with Athena. Now, you can use Athena directly to build segments, with Athena automatically calling the Audience Builder Agent when needed. This update creates a more streamlined experience while preserving the same audience-building capabilities.

Product Module: GENERATIVE AI

Generative AI \| Data Discovery – Editable Mappings
Accelerate Data Onboarding with Editable Mappings and Automated Scripts Data onboarding often requires implementation teams to manually review, update, and reconcile source-to-target mapping workbooks before data can be configured in the Zeta Marketing Platform (ZMP). The Data Discovery app now streamlines this process with editable mappings and automated mapping script generation, helping teams move from data discovery to implementation with less manual effort and fewer handoffs. With these enhancements, teams can: Refine mappings directly in the Data Discovery app: Review and edit proposed source-to-target mappings in context, helping identify missing or incorrect mappings before implementation. Move from discovery to implementation faster: Generate mapping scripts from finalized mappings, giving teams a clearer starting point for downstream Data Flows and UDF configuration. Reduce manual work and improve consistency: Minimize reliance on separately maintained mapping workbooks and the back-and-forth required to translate legacy or third-party data into ZMP-compatible formats. These enhancements will begin rolling out to all users on October 1, with rollout expected to be complete by October 8.
Learn More
Product Module: ONBOARDING MANAGER

Generative AI | Data Discovery – Editable Mappings

Accelerate Data Onboarding with Editable Mappings and Automated Scripts

Data onboarding often requires implementation teams to manually review, update, and reconcile source-to-target mapping workbooks before data can be configured in the Zeta Marketing Platform (ZMP). The Data Discovery app now streamlines this process with editable mappings and automated mapping script generation, helping teams move from data discovery to implementation with less manual effort and fewer handoffs.

With these enhancements, teams can:

Refine mappings directly in the Data Discovery app: Review and edit proposed source-to-target mappings in context, helping identify missing or incorrect mappings before implementation.
Move from discovery to implementation faster: Generate mapping scripts from finalized mappings, giving teams a clearer starting point for downstream Data Flows and UDF configuration.
Reduce manual work and improve consistency: Minimize reliance on separately maintained mapping workbooks and the back-and-forth required to translate legacy or third-party data into ZMP-compatible formats.

These enhancements will begin rolling out to all users on October 1, with rollout expected to be complete by October 8.

Learn More

Product Module: ONBOARDING MANAGER