Zeta + LiveRamp: Clean Room Data Onboarding Guide

This guide walks you through activating your data segments using LiveRamp Connect so they can seamlessly power your campaigns on Zeta DSP and other destinations.

Activating a New LiveRamp Destination

Follow these steps to activate Zeta as a destination:

1. Log in to LiveRamp Connect.

2. Navigate to Data Out in the left-hand navigation bar and click New Destination Account.

3. Click + New Destination.

4. For the Distro/Client Name, include the Advertiser or Subnet ID from the Zeta DSP.

• Be sure to CC Agron Bakiu at awf-abakiu@zetaglobal.com to ensure metadata is correctly onboarded.

5. Scroll or search to find ZETA in the destination list.

6. Click Activate (button appears on hover).

7. Select the appropriate Integration Type:

• Use Onboarding for first-party data.

• Use Data Store for broader data licensing/monetization.

8. Enter the required destination details:

• Device Type

• Destination Account Name

9. Adjust the end date if necessary.

10. Click Continue, review the configuration, and then click Finish.

Note: The full process can take up to 7 business days after file upload and activation.

For additional information, refer to the LiveRamp Distributing Data Guide.

Please contact your Zeta Account Manager with the following information in order to complete the process of data onboarding.

• Segment IDs and Names

• DSP Advertiser(s)/Account(s) needing access

• Segment CPMs (if applicable)

• Intended Usage: Zeta DSP, DMP, or Both

Frequently Asked Questions (FAQs)