LinkedIn

The LinkedIn connector sends ZMP Customer and Prospect audiences to LinkedIn Ads so you can target them in campaigns.

This destination should be configured prior to being able to use it. If this is not yet configured, you will be prompted to authenticate in Settings > Connections. If you have more than one account configured for this destination, you’ll be prompted to select it before you see a list of audiences.

The selected audience can be an existing LinkedIn audience, or you can create a new audience during setup if you need one.

Configuring the Connection

1. Navigate to Settings > Integrations > Connections. Click on Create Connection.

2. On the Select Connection Type page, click on the LinkedIn Ads tile. Click on Next.

3. Once selected, the fields will resolve to a sign-in button for you to authenticate your LinkedIn account via SSO. Clicking the button opens a pop-up to sign in.

4. When prompted, make sure you accept all permissions so you can send data from ZMP to LinkedIn Ads.

5. Once authenticated, all the LinkedIn ad accounts attached to your username will appear in a table. Check the boxes of the accounts you want to use on the current ZMP instance.

6. After clicking Save on the LinkedIn Connection page, you’ll be redirected to the Connections page, where you can see the active status of your connection.

Sync using Audience Exports

The process for exporting an audience to a partner destination is standardized across all connectors.

1. From Segments & Lists, locate the row of the audience you wish to export. Click on the action menu (three dots) on the far right and select Export.

2. Within the Connect Audience panel that appears on the right, select LinkedIn from the list of Available Connectors and click on Next.

3. From the list that appears, select the desired LinkedIn account. If you have more than one LinkedIn account configured, select the appropriate account from the account drop-down list.

4. Choose the LinkedIn audience you want to export to from the available audience list. You can select an existing LinkedIn audience or create a new audience within the export flow if you need one.

5. Once you select an audience, the available export options appear:

• Add more people – Add people from the ZMP audience to the selected LinkedIn audience.

• Remove these people – Remove people in the ZMP audience from the selected LinkedIn audience.

You can also use Set Attributes to configure any additional audience attributes available for the LinkedIn export.

6. Click on Connect to export the audience. Turn the Automate connection toggle on and configure the available schedule options if you want to keep the LinkedIn audience updated automatically.