The Snapchat connector sends ZMP Customer and Prospect audiences to Snapchat Ads so you can target them in campaigns.
After selecting the account, choose the Snapchat audience you want to export to from the available audience list. The selected audience can be an existing Snapchat audience, or you can create a new audience during setup if that option is available.
Configuring the Connection
1. Navigate to Settings > Integrations > Connections. Click on Create Connection.
2. On the Select Connection Type page, click on the Snapchat tile. Click on Next.
3. Once selected, the fields will resolve to a sign-in button for you to authenticate your Snapchat account via SSO. Clicking the button opens a pop-up to sign in.
4. When prompted, make sure you accept all permissions so you can send data from ZMP to Snapchat Ads.
5. Once authenticated, all the Snapchat ad accounts attached to your username will appear in a table. Check the boxes of the accounts you want to use on the current ZMP instance.
6. After clicking Save on the Snapchat Connection page, you’ll be redirected to the Connections page, where you can see the active status of your connection.
While you can add multiple accounts in a single Connection, you can only create one Connection for each partner connector.
For all OAuth connectors—including Snapchat—sync uses the person who initially connected the account. If that person loses ad-account access, changes their password, or their OAuth token expires or is revoked, all exports using that connector will stop until the connection is reauthenticated.
Sync using Audience Exports
The process for exporting an audience to a partner destination is standardized across all connectors.
1. From Segments & Lists, locate the row of the audience you wish to export. Click on the action menu (three dots) on the far right and select Export.
2. Within the Connect Audience panel that appears on the right, select Snapchat from the list of Available Connectors and click on Next.
3. From the list that appears, select the desired Snapchat account. If you have more than one Snapchat account configured, select the appropriate account from the account drop-down list.
4. Choose the Snapchat audience you want to export to from the available audience list. You can select an existing Snapchat audience or create a new audience within the export flow.
5. Once you select an audience, the available export options appear:
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Add more people – Add people from the ZMP audience to the selected Snapchat audience.
You can also use Set Attributes to configure any additional audience attributes available for the Snapchat export.
6. Click on Connect to export the audience. Turn the Automate connection toggle on and configure the available schedule options if you want to keep the Snapchat audience updated automatically.
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After you export an audience from ZMP, it may take up to 24 hours for audience updates to appear in Snapchat Ads. This wait time is determined by Snapchat.
Replace operations are not available for Snapchat. You cannot overwrite a destination audience with the people in your ZMP audience.
Expansion exports for Snapchat require the audience being exported to include either the top-level email_md5 attribute or external_ids.email_md5. The matching process skips records without one of these supported MD5 email attributes, which causes the export to fail.
For refreshable audiences like Prospect Segments, you can choose to export the audience one time or on a recurring basis. You cannot schedule a recurring export for Prospect List, Matched List, or Lookalike because you cannot modify existing items.
ZMP cannot execute Audience Export against inactive segments (archived/error).