Native outbound connectors send ZMP audiences to advertising platforms that Zeta supports natively, such as Google, Meta, Pinterest, TikTok, X, and Yahoo DSP.
Authenticate the partner in Settings > Integrations > Connections, then export a segment or list from Audiences, or use Sync to in Experience Builder.
Typical setup:
1. Create the partner connection in Connections and select the ad account(s) to use.
2. Open the audience in Segments & Lists and choose the destination under Connect Audience.
3. Choose how to update the destination audience (Add, Remove, or Replace, where the partner supports it).
4. Run a one-time export, or turn on Automate connection for a recurring sync.
Supported operators and partner-specific limits vary. See Exporting Audiences for the shared export workflow, then open a connector page below for that partner’s setup.