External Vendor Integrations

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Use Channel Manager to send campaign data from ZMP to third-party vendors that are not native Zeta channels. Each article in this section covers a specific vendor: what the integration does, what you need from that vendor, and how to configure the Channel Manager channel.

Typical setup:

  1. In Settings > Integrations > Channel Manager, create a channel (or start from a vendor template).

  2. Add the form fields your campaigns will need, such as campaign IDs or source values.

  3. Map those fields to the vendor’s API request (webhook) or file layout (file export) using Zeta Markup Language (ZML).

  4. Save the channel, then select it in a Broadcast campaign or Experience Builder.

Some vendors in this section use a native ZMP connection instead of Channel Manager. Those pages call that out in the setup steps.

For the general Channel Manager workflow, see Channel Manager. Open a vendor page below for that vendor’s API details, prerequisites, and recommended field mapping.