ZMP Release Notes [26.06.11]

Introducing Natural Language SQL Builder for Data Warehouse Audience Creation

Creating audiences from your data warehouse just got easier. With the new Natural Language SQL Builder in Audience Explorer, marketers can describe the audience they want in plain English and instantly generate the SQL needed to build it.

Designed for zero-copy environments, this capability gives teams the flexibility and power of SQL-based audience creation without requiring deep technical expertise. Marketers can create complex audiences faster, reduce reliance on technical resources, and achieve full audience-building parity with the standard ZMP audience builder—all while continuing to work directly with their warehouse data.

Key benefits include:

• Build audiences using natural language instead of writing SQL manually.

• Unlock full audience-building capabilities for zero-copy and external database environments.

• Accelerate audience creation with AI-assisted query generation and validation.

• Save and activate audiences seamlessly for immediate use across campaigns and marketing programs.

The result: faster audience creation, greater marketer self-service, and more value from your warehouse data without added complexity.

Learn More: External Database Explorer

Product Module: audience_explorer

Improve Campaign Efficiency with Smarter Message Processing

Triggered campaigns now process messages more intelligently behind the scenes, helping marketers scale with greater efficiency while protecting valuable campaign assets.

With this enhancement, the Zeta Marketing Platform now applies suppression, deduplication, control group, and other skip logic before generating fully personalized message content. By only building messages for recipients who are actually eligible to receive them, the platform reduces unnecessary processing and ensures limited-use assets—such as coupon codes and promotional offers—are reserved for real customers.

Key benefits include:

• Protect valuable campaign assets by preventing coupon codes and other limited resources from being assigned to contacts who won't receive a message.

• Improve campaign efficiency by eliminating unnecessary message generation for suppressed, invalid, or excluded recipients.

• Scale high-volume programs more effectively with reduced system overhead and faster processing.

• Increase confidence in audience targeting by ensuring personalization happens only for qualified recipients ready to receive your communications.

This update delivers a more efficient, scalable foundation for triggered messaging, helping you maximize resources while maintaining high-quality customer experiences.

Learn More: Skip Message

Product Module: channel_activation

Accelerate Data Onboarding with AI-Powered Mapping Recommendations

Bringing new data into the Zeta Marketing Platform (ZMP) just got faster and easier. The enhanced Data Discovery and Mapping App now provides AI-powered mapping recommendations to help teams quickly align source data to the ZMP’s data model, reducing manual effort and accelerating onboarding.

From file upload to implementation, teams can generate recommended field mappings, review clear transformation logic, export mapping specifications, and validate integrations with sample payloads and mapping scripts—all within a guided workflow.

Key benefits include:

• Accelerate onboarding with AI-generated recommendations for field mappings, data types, and data paths.

• Reduce manual review and troubleshooting through clear, human-readable transformation explanations.

• Improve data quality and consistency with optimized support for People/Profile attributes and standard ZMP identifiers.

• Streamline collaboration with exportable mapping specifications.  

• Validate integrations faster with sample transformed payloads and generated mapping scripts.

The result: faster onboarding, greater confidence in data readiness, and a quicker path to activation.

Learn More: Data Discovery & Mapping

Product Module: generative_ai

Build Audiences with Confidence Using Results Preview in Database Explorer

Creating audience segments from your data warehouse just got easier. With the new Results Preview in the ZMP’s Zero Copy Database Explorer, marketers can instantly validate query results before activating an audience, helping ensure the right contacts and fields are being pulled every time.

By providing a real-time snapshot of query output directly within the workflow, Results Preview makes it easier to spot issues early, confirm audience accuracy, and reduce the back-and-forth often required to validate complex segments.

Benefits include:

• Validate audiences before activation with an instant preview of query results.

• Improve targeting accuracy by confirming the expected contacts and fields are being returned.

• Reduce manual QA and troubleshooting by identifying filter or query issues earlier in the process.

• Explore results more easily with expanded previews and an adjustable workspace designed for efficient validation.

Learn More: Database Explorer | Previewing Query Results

Product Module: audience_explorer

Deliver More Relevant Content with Flexible Resource & Recommendation Filtering

Finding the right content for every campaign just got easier. Resources and Recommendations tags now support advanced filtering logic, allowing marketers to combine multiple resource groups using AND/OR conditions directly within a single tag.

With more flexible filtering, you can surface exactly the products, offers, and content that match your campaign goals without creating and managing one-off resource groups behind the scenes. Whether you're promoting seasonal best sellers, targeting region-specific offers, or applying multiple eligibility criteria, you can now build more precise content experiences with less effort.

This enhancement also automatically honors your account's global content rules, helping ensure compliance and content governance remain intact even when using complex filtering logic.

What this means for you:

• Target content more precisely by combining multiple audience and content criteria in a single tag.

• Reduce setup and maintenance by eliminating the need for custom resource groups for every campaign scenario.

• Simplify template management with cleaner, more flexible tag logic.

• Maintain consistent governance with automatic enforcement of global content filters and exclusions.

This feature will be enabled for accounts on a rolling basis between June 11-17.

Learn More: Resource Lookups

Product Module: content_optimization