Opportunities | Customers

Customers provides in-depth analyses of your customers by overlaying data cloud signals with your first-party data.

• Leading Indicators analyzes customer data to reveal unexpected trends in behavior. By examining the activities and preferences present before significant actions like a conversion or churn, marketers can uncover the “why” behind customer decisions.  

• Location Intelligence brings together customer, prospect, and competitor data to provide insights into distance to store and competitive proximity. It enables brands to identify underserved markets, optimize pricing strategies, and precisely tailor their campaigns to drive growth and customer engagement. 

• CustomerPulse helps marketers understand high-value prospects and customers to maximize revenue opportunities. CustomerPulse provides a deep dive into online and offline behaviors, leveraging the Data Cloud's online, transactional, visitation, TV consumption, financial, and household datasets.​

• CPG Intelligence provides insights into CPG purchases at the SKU level. Marketers can better understand the profile and buying habits of their CPG customers. ​​