Opportunities | Prospects

Prospects include any report that is relevant to identifying your best prospects and learning how to turn them into customers.

• Trends can be used to identify key compare Industry online content consumption and visitation over time to identify how one may affect the other

• Characteristics can be used to discover online content consumption, visitation, and transactional interests of your prospects to shape messaging content, as well as geographic insights to optimize your geo-targeting strategy

• Location Intelligence identifies the best locations to focus your budget based on customer, prospect, and competitor proximity.

• Opportunity Calendar can be used to plan for future campaigns around key events and identify in-market prospects

• Additional Reports

  • Demographic Intelligence provides a deep dive into the online and offline behaviors of different multicultural audiences. Marketers can use these insights to ensure brand messaging resonates with multicultural consumers. 

  • Audience Segments provides a view of the Zeta prospect universe, organized into 9 types of audiences. Not only are these audiences primed and ready for acquisition opportunities, but they can also be used to enrich customer data for cross-selling and upselling opportunities to existing customers. 

    • Online Content Consumption audiences are derived from online browsing behavior. There are more than 2,000 audiences, and new audiences can be created if needed. Reach out to your data cloud representative to request a new Online Content Consumption audience. 

    • Psychographic audiences are also derived from online content consumption, using online behavior to identify the values of individuals. 

    • Transaction audiences use credit card rewards data from over 500 brands.

    • Visitation audiences are based on in-real-life visits to brick-and-mortar stores and contain more than 700 brands to explore.

    • Financial & household audiences can be used to target individuals based on traits such as household composition and creditworthiness.

    • Firmographic audiences are curated from professional information such as company size and job function.

    • CPG audiences are based on SKU-level purchase information. 

    • Vehicle Ownership audiences can be used to identify individuals based on their vehicle, such as make, model, year, and mileage.