Leading Indicators

Understanding the hidden cues in customer behavior can be the key to unlocking smarter engagement strategies. The Leading Indicators Report available within the ZMP Opportunity Explorer helps brands analyze first-party data to surface unexpected patterns and behavioral signals that often precede critical outcomes like conversions or churn. By identifying these early indicators, businesses can proactively optimize messaging, reduce attrition, and uncover new opportunities for growth and expansion—right at the moment that matters most.

From the Opportunities page, navigate to the Leading Indicators tab under Customer Insights.

The tool's landing page provides detailed descriptions of who, why, and how to engage.

You can click on any of the Engagement trends to explore the specific signals driving that behavior.