ZMP Release Notes [26.01.19]

We are excited to introduce a new set of Insights Studio features designed to streamline workflows, reduce friction, and make reports and dashboards more intuitive and actionable:

• Build dashboards faster with Duplicate Report Widgets: Clone any existing widget in one click, eliminating repetitive setup and ensuring visual and metric consistency across dashboards.

• Pick up where you left off with a smarter landing experience: The Insights Studio landing page now automatically defaults to your previous view, so you can keep moving without interruption.

• Access the right insights immediately from an improved ZMP Home screen: Insights Studio dashboards can now appear directly on the Zeta Marketing Platform’s Home page, giving marketers instant access to business-relevant KPIs the moment they log in. This means quicker visibility into performance and less time digging for the right report. Please reach out to your Zeta contact or hubsupport team to request this feature.

• Work smarter with the Multi-Tab Dashboard View: Easily switch between multiple dashboards at once to compare performance, validate trends, and multitask without losing context.

• Analyze trends more clearly with Line Chart and Area Chart enhancements: For multi-metric line charts, each metric now displays a clear label, making it easier to interpret data and draw accurate conclusions. In addition, area charts now support non-temporal, ordered categorical axes like spend bands and lifecycle stages to deliver expanded insights.

• Create more focused reports with dynamic filter values: You can now limit any dimension filter to select values, and related dimensions will automatically adjust under Global Report Filters, enabling you to build more customized views.

• Export insights more efficiently with a simplified dashboard: A more direct, streamlined export process removes unnecessary steps—making it faster to share reports, prepare offline decks, and share insights across teams.

Learn More: Insights Studio

Product Submodule: AC|INSIGHTS_STUDIO