Explore Zeta Audience Solutions

The Explore Zeta Audience Solutions helps you determine the unique traits of Zeta’s expansive and industry-leading people-based audiences, providing insight into the real-time interest and intent of more than 228MM consumers in the US.

Zeta's Audience Solutions provides a list of all the available audiences as well as a count of each one and helps you find the best audiences for your campaign from demographic, behavior, transaction, visitation, financial & household, Business to Person, CPG, and Vehicle Ownership data.

Once you click on Activate Audience below the displayed characteristics of your selected audience, you will be directed to Audience Explorer. Here, you can save the created segment according to your specified characteristics.

Demographic

Learn more about the Demographic filters/Multicultural filters.

These audiences are curated using both data-at-rest and real-time signals exhibited by consumers within the Zeta Data Cloud. To view the Demographic Data key characteristics, select the desired audience:

Psychographic

These audiences are curated using the self-congruence traits exhibited by consumers within the Zeta Data Cloud. To view the psychographic data key characteristics, navigate to the Psychographic tab and select the desired audience, which you can find out also by entering specific text into the search bar.

Behavior

These audiences are curated using the online browsing behavior exhibited by consumers within the Zeta Data Cloud. To view the behavioral data key characteristics, navigate to the Behavior tab and select the desired audience, which you can find out also by entering specific text into the search bar.

To explore the characteristics of audiences in various countries and regions, simply select your desired option from the dropdown menu on the right. Please note that only US audiences can be activated.

Learn More

To view additional details about the key characteristics of the selected audience, click on Learn More.

• The Audience Interests overview shows the categories that the selected audience engages and responds most frequently to:

• The Education Interests overview shows the education categories that the selected audience engages and responds most frequently to.

• The Non-Education Interests overview shows the non-education categories that the selected audience engages and responds most frequently to.

• The Transactions overview shows the retail brands that the selected audience spends more at compared to the Zeta Data Cloud universe.

• The Visitation shows the brand locations that the selected audience visits more compared to the Zeta Data Cloud universe.

• The Financial & Household shows the financial and household attributes that the selected audience indexes higher than compared to the Zeta Data Cloud universe.

• The Geographic Distribution shows the Customer density vs Zeta Data Cloud baselines across geographies

With the zip code distribution, you can export a file that shows how all zip codes index against this audience. Zip codes with a score greater than 0 are considered to be over-indexing. Any positive number would indicate a higher number of intender audiences on average. Zip codes with a score less than 0 are considered to be under-indexing.

Transaction

Shows the audiences curated using the transactional behavior exhibited by consumers and the key characteristics of the selected audience.

Visitation

Shows the audiences curated using visits to physical brand locations by consumers within the Zeta Data Cloud and their key characteristics.

Financial & Household

Shows the audiences curated using the financial and household information of consumers within the Zeta Data Cloud and their key characteristics.

Business to Person

Shows the audiences curated using the professional information of people within the Zeta Data Cloud and their key characteristics.

CPG

Shows the audiences curated using CPG purchases by consumers within the Zeta Data Cloud.

• Showcases CPG categories and subcategories we have access to at an additional cost​.

• The actual data we would receive will be on a more granular basis​.

Please read Ibotta Overview, SLAs and Valid Use Cases for use cases supported and pricing.

Vehicle Ownership

Shows the audiences curated using the Automotive ownership information of consumers within the Zeta Data Cloud.