Zeta Audience Solutions

Zeta Audience Solutions provides a list of all the available audiences within the Zeta data cloud to help you find the best audiences for your campaign. Audience types include: demographic, online content consumption, psychographic, transaction, visitation, financial & household, filmographic, CPG, and vehicle ownership data.

When you click on Activate Audience below the displayed characteristics of your selected audience, you will be directed to Audience Explorer. Here, you can save the created segment according to your specified characteristics.

Demographic

Learn more about the Demographic filters/Multicultural filters.

These audiences are curated using both data-at-rest and real-time signals exhibited by consumers within the Zeta Data Cloud.

Psychographic

Psychographics is Zeta’s method for identifying the real values consumers express through behavior, guiding both precise targeting and message development to improve campaign performance.

Online Content Consumption

These audiences are curated using the online browsing behavior exhibited by consumers within the Zeta Data Cloud.

To view audience counts in various countries and regions, simply select your desired option from the dropdown menu on the right. Please note that only US audiences can be activated.

Learn More

To view additional details about the selected audience, click on Learn More.

• The Audience Interests overview shows the categories that the selected audience engages and responds most frequently to:

• The Education Interests overview shows the education categories that the selected audience engages with and responds most frequently to. This view is dependent on the category of the selected audience.  

• The Non-Education Interests overview shows the non-education categories that the selected audience engages and responds to most frequently. This view is dependent on the category of the selected audience. 

• The Transactions overview shows the retail brands that the selected audience is more likely to spend with compared to the Zeta Data Cloud universe.

• The Visitation shows the brand locations that the selected audience is more likely to visit compared to the Zeta Data Cloud universe.

• The Financial & Household shows the financial and household attributes that the selected audience is more likely to have compared to the Zeta Data Cloud universe.

• The Geographic Distribution shows the Customer density vs Zeta Data Cloud baselines across geographies

With the zip code distribution, you can export a file that shows how all zip codes index against this audience. Zip codes with a score greater than 0 are considered to be over-indexing, meaning there is a higher percentage of individuals in the selected audience in those zip codes compared to the Zeta Data Cloud universe. Zip codes with a score less than 0 are considered to be under-indexing.

Transaction

These audiences are curated from brand purchases and indicate the likelihood to purchase with the selected brand by consumers within the Zeta Data Cloud.

Visitation

These audiences are curated from visits to physical brand locations by consumers within the Zeta Data Cloud.

Financial & Household

These audiences are curated using the financial and household information of consumers within the Zeta Data Cloud.

Filmographics

These audiences are curated from the professional information, such as job title and company of consumers within the Zeta Data Cloud.

CPG

These audiences are curated using Consumer Packaged Goods (CPG) purchases by consumers within the Zeta Data Cloud.

• This list showcases CPG categories and subcategories of data available at an additional cost. Additional SKU-level data fields are also available. Please reach out to your Zeta account representative for more information. 

Vehicle Ownership

These audiences are curated from the automotive ownership information of consumers within the Zeta Data Cloud.