Zeta Onboarding at a Glance


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This section is to help teams understand what is required during onboarding and serves as a quick reference guide.

Account and User Settings

Article Name

Link

Single Sign-On Setup 

User Management and Permissions

Email Sending Settings/Frequency Capping/Suppressions

Global Link Tracking Parameter Settings

Multibrand Parent/Child Setup

Data Structure Overview for Retail/E-Commerce Customers

Article Name

Link

Onboarding Overview

Data Mappings for Imports 

How to bring in Data from different Data Sources

File-based imports

Data Transformation/ETL Jobs

Define and Configure Identifiers

Review connection status inbound/outbound

Setting Identity Rules to merge customers and prospects

Example Users with Identifiers and Properties

Example Event structure for tracking customer interactions

Example Product Catalog and Content Structure

Prebuilt 3rd-party Channel Integration Partners 

Creating new outbound 3rd-party Webhooks 

Exporting Custom Audiences to Social and DSP networks

Zeta Attributes Tracked for Users and Events

Standard Export of Channel Event Timestamps for 3rd party DWHs/Bis

Website Tracking Integration Guide

API Overview

Terminologies and Training Videos

Article Name

Link

Overview of all Training Videos available

Zeta Glossary of Terminologies used in ZMP