Types of Campaigns
In the Zeta Marketing Platform (ZMP), campaigns are the backbone of how you reach and engage your audiences. They help you organize, automate, and deliver marketing, acquisition, and transactional messages with ease. Broadly, there are two types of campaigns you can create: Broadcast and Trigger.
Broadcast Campaigns
Broadcast campaigns are sent to a larger, predefined audience simultaneously or within a specified time window. Think of them as broad communications, such as newsletters, promotions, or one-time announcements, that go out to one or more lists or segments.Trigger Campaigns
Trigger campaigns, on the other hand, are highly personalized. They are delivered 1:1, based on specific customer actions or behaviors. For example, a welcome email, an abandoned cart reminder, or a transactional notification. Trigger campaigns ensure the right message reaches the right person at the right moment.
Tip: You can also create and manage Trigger campaigns through the Experience Builder, giving you more flexibility and control.
Here’s a quick comparison to help you see the key differences at a glance:
Type | Audience | Content | Trigger Type |
|---|---|---|---|
Broadcast | One of more segment(s) and/or list(s) | Newsletters, broad offers, and ad hoc announcements | Scheduled one-time, time-based recurring, SFTP file drop, API-Triggered |
Trigger | 1:1 | Welcome, Abandoned cart, transactional notifications | Event-based, real-time |
For detailed information on each of the two types of campaigns, have a look at the following pages: