Campaign Panel

Campaign information can be easily viewed through the side panel. To access the same, just click on the row of a campaign, and the side panel will open.

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There are three default tabs in the panel:

Field	Description
About Tab
Campaign Name	The internal name of the campaign. Used for identification and management.
Subject Line	The email subject line is visible to recipients.
Description (optional)	Free-text field to describe the purpose or context of the campaign.
Tags	Custom labels used to categorize or organize campaigns for filtering and reporting.
Versions	Indicates how many versions of the campaign exist (used in A/B testing).
Delivery Progress Indicator	Visual status bar showing campaign lifecycle stages: Preparing → Sending → Sent.
Sent Count	Displays how many messages have been sent.
Broadcast	Defines how the campaign is triggered (e.g., at a specific time vs other modes).
Send	Specifies when the campaign is sent (e.g., Immediate or scheduled).
Status	Current state of the campaign (e.g., Sent, Draft, Scheduled).
Owned By	Email/user responsible for the campaign.
Created	Timestamp when the campaign was first created.
Last Modified	Timestamp of the most recent update.
Launched	Timestamp when the campaign was actually sent/launched.
Segments Tab
Displays the audience segments targeted in the campaign. In this case, it lists the segment name along with the count of included segments.
Trends Tab
This contains the following campaign trends: Sent - shows the sent counts Delivered - shows the delivered counts and delivery rate computed as delivered count divided by sent count (times 100 percent) Opened - shows the open counts and open rate computed as opens divided by delivered count (times 100 percent) Clicked - shows the click counts and click rate computed as clicks divided by delivered count (times 100 percent) Click to Open - shows the click to open rate computed as clicks divided by opens (times 100 percent) Unsubscribe - shows the unsubscribe counts and unsubscribe rate computed as unsubscribe count divided by delivered count (times 100 percent) Spam Reports - shows the spam report counts and spam report rate computed as spam report count divided by delivered count (times 100 percent)
Share Tab
Click on the three dots to share the campaign with the users and teams with whom the user can share the campaign. Refer to the Selective Access feature for more details on this.

Additional Settings

ZMP’s Standard Contact Fallback helps improve reach when a recipient’s preferred contact is unavailable. When enabled, the campaign will:

Send to the recipient’s preferred contact first.
Automatically use the recipient’s Standard contact if the preferred contact is not available.
Skip the recipient only if neither contact is eligible.

*Campaign message eligibility and subscription rules still apply.