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Q1 2026 Product Release Notes

What’s New—and What It Means for You

Q1 delivered a series of improvements designed to make it easier to preview campaigns, manage reporting, control ad quality, streamline workflows, and unlock more performance across the LiveIntent platform. Below is a breakdown of what’s new and how each enhancement helps you work more efficiently and drive better results.

Updates for All Users (Publishers & Advertisers)

Mockups

We’ve made several enhancements to the Mockups tool to help you preview ads in newsletters exactly as they will appear live—while saving time along the way.

What’s new

  • Support for Animated GIFs: Preview newsletters with animated GIF creatives, ensuring animations appear and function correctly before launch.

  • Test Sends to Your Inbox: Send mocked-up newsletters directly to your inbox for a real-world preview, rather than reviewing static downloads or in-platform tabs.

  • Booked Campaign Mockups: Create newsletter mockups directly from existing, trafficked ad creatives in the platform—no need to switch to the standalone tool.

Why it matters

  • Deliver more accurate, client-ready previews

  • Catch issues before launch

  • Save time when working on direct-sold campaigns

 

Reporting Enhancements

We’ve updated reporting to help you find, manage, and share data more efficiently.

What’s new

  • New Reporting Tabs: Separate tabs for One Time Reports and Scheduled Reports make reports load faster.

  • Automatic Report Expiration Notifications: Get email reminders one week before a scheduled report expires—and an alert once it has expired—so nothing lapses unexpectedly.

  • Publisher & Advertiser Filters: Quickly filter your reports list by publisher or advertiser using a new search-based dropdown and filter icon.

  • Improved Export Formatting: Reports now have clear, consistent formatting that includes –

    • Revenue values include a dollar sign ($)

    • Percentage values include a percent sign (%)

    • Revenue ($) and percentage (%) values are rounded to two decimal places

      • Other numeric values remain as whole numbers

    • Commas will separate groups of three digits (ex. 020,080,193)

Why it matters

  • Spend less time searching for reports

  • Avoid disrupted reporting schedules

  • Share cleaner, more presentation-ready data

 

Supply-Side (Publisher) Updates

Blocking Suite

We’ve expanded our Demand Controls, Ad Recall, and Ad Discovery tools to help you identify, review, and manage advertiser eligibility with greater confidence.

New Capabilities

  • Creative Examples in Demand Controls: See real ad creatives associated with IAB and Sensitive Content categories before making eligibility decisions.

  • Screenshot Filtering in Ad Recall: Upload a screenshot of an ad creative to visually match and quickly locate similar creatives—speeding up response time when unwanted ads appear.

  • Advertiser Opportunities Tab in Ad Discovery: Identify advertisers with strong exchange performance who may represent strong revenue potential but are currently ineligible to serve ads across their media group.

    • Includes an Opportunity Indicator column to help prioritize potential revenue impact.

  • Bulk Advertiser Selections: Update advertiser eligibility settings in bulk in both Ad Recall and Ad Discovery.

Why it matters

  • Make more informed content decisions

  • Act faster on unwanted ads

  • Unlock incremental revenue opportunities with confidence

 

Campaign & Line Item Workflow Improvements

We’ve streamlined campaign setup and editing to reduce risk, confusion, and manual effort.

What’s new

  • Simplified Line Item Priorities: Clear, intuitive labels (Highest → Lowest) replace numeric priorities—without changing existing setups.

  • Bulk DMA and Sip Code Targeting: Upload DMAs and Zip Codes in bulk for faster, more precise geo-targeting.

  • Updated SSP Geo Targeting Experience: A modernized interface with:

    • A flat, easy-to-navigate location list

    • Clear visibility into active targets

    • Support for U.S. and global targeting or exclusions

  • Creatives in Copied Line Items: Duplicated line items now create independent creative copies—preventing accidental edits to creatives in live campaigns.

  • Media Group Custom Fields: Create up to three optional custom fields for use during trafficking and reporting.

  • Unique Mode for Specific Creatives: Prevent the same creative from appearing more than once in a single newsletter open—while stilling allowing multiple creatives from the same advertiser.

Why this matters: 

  • Reduce setup errors and manual fixes

  • Manage complex campaigns more safely

  • Deliver a more varied, polished newsletter experience

 

Demand-Side (Advertiser) Updates

Creative Hub (Beta)

Creative Hub brings creative upload, organization, and performance visibility into one streamlined experience for ad creatives within the LiveIntent DSP ecosystem.

Key Features

  • Auto-Resize Creatives: AI-powered resizing for both display and native creatives—helping maximize reach while preserving brand quality.  

  • Creative Performance Stats:  Quickly view impressions, clicks, and CTR for the last 7 days at the creative level.

  • Draft Mode for Creatives: Build and save creatives at your own pace before submitting them for compliance review.

Who can access it

  • Open beta for advertisers running campaigns on the LiveIntent Exchange

  • Contact your account owner to enroll

Why it matters

  • Launch creatives faster

  • Reduce manual resizing work

  • Gain instant visibility into what’s performing

 

Advertiser Dashboard Update

Creative Status in Performance Reporting: The Creative Performance table now includes creative status (Draft, Pending, Rejected, Active), helping teams quickly understand where each asset stands.

  • This column is optional and can be toggled on or off.

Why it matters

  • Faster creative troubleshooting

  • Better visibility into creative readiness alongside performance

 

 

If you have any questions about any of these updates or want help enabling new features or betas, please reach out to your account team. We’re excited to help you put these improvements to work!

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