Ad Discovery

Ad Discovery is a tool within Inventory Manager that gives publishers visibility into newly onboarded and recommended advertisers entering the LiveIntent Exchange. Designed for allow-list and block-list workflows alike, it enables publishers to proactively evaluate demand and manage advertiser eligibility before campaigns hit your newsletter inventory. 

Accessing Ad Discovery 

To open Ad Discovery: 

1. Navigate to Inventory Manager.

2. Under Exchange Visibility in the left-hand navigation, click Ad Discovery. 

3. Select your Media Group if prompted. 

4. Use the timeframe selector to view advertisers added within a specific date range. 

Navigating the Interface 

The Ad Discovery table includes the following columns: 

• Advertiser Name & Category 

• Audience Reach: An indicator of how broad the advertiser’s reach is across the exchange (Small, Medium, Large) 

• Spend Share: The advertiser’s relative share of spend within their category. 

• Creative Example: A preview (when available) of a recent creative from the advertiser. 

If no advertiser creative is available yet, the cell will display: “No creative available.” 

Managing Advertiser Eligibility 

Status Column

Each advertiser displays a status: 

• Eligible: Advertiser is currently allowed for all publishers in the Media Group. 

• Ineligible: Advertiser is currently blocked for all publishers. 

• Mixed: The advertiser has mixed eligibility across publishers (some blocked, some allowed). 

Menu Actions

Clicking the ⋮ menu next to an advertiser reveals options based on their status: 

• Block/Allow for Media Group
  Allows for a quick, one-click block or allows for the chosen advertiser. This action will be applied to your entire Media Group. 

• Update Status at Publisher Level
  Moves you into Demand Controls for more granular control. The advertiser domain will be carried into the Domain Eligibility settings, where you can define publisher-level overrides. 

• View Creatives (Only shown when a creative is available)
  Opens a modal showing recent creatives.  

Understanding Eligibility Across Media Groups

Eligibility settings apply to the Media Group you selected at the start. Within a Media Group: 

• "Block/Allow for Media Group" updates eligibility for all publishers in that group. 

• "Update at Publisher Level" lets you define eligibility for individual publishers, newsletters, or ad slots via Demand Controls. 

Frequently Asked Questions 

Q: What happens when an advertiser has “Mixed” eligibility?
A: You won’t see a Block/Allow option in the menu. Instead, select "Update Status at Publisher Level" to make more granular changes (Publisher down to Ad Slot level) in Demand Controls. 

Q: Why do some advertisers have no creative preview?
A: If the advertiser is brand new or hasn’t yet served on the Exchange, there may be no creative available yet. 

Q: Can I bulk block or allow advertisers?
A: Not at this time, but this option will be available in the future.