What’s New—and What It Means for You
Q2 focused on improving the user experience, while giving you better visibility into performance, greater control over workflows, and improved tools to plan and optimize your campaigns.
Below is a breakdown of what’s new and how these enhancements help you work more efficiently and drive better results.
Updates for All Users (Publishers & Advertisers)
Platform Infrastructure Improvements
We’ve strengthened the core foundation of the LiveIntent platform to support faster performance, improved reliability, and a more unified experience.
What’s new
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Backend infrastructure upgrades for increased platform stability
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Consolidation of tools into a single, unified platform experience
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Updated UI with a cleaner, more streamlined look and feel
Why it matters
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Work in a faster, more reliable platform
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Navigate a more consistent, intuitive interface
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Benefit from faster product innovation moving forward
Reporting Enhancements
We’ve expanded reporting capabilities to give you deeper insights and more flexibility in how you analyze performance.
What’s new
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Scheduled Report Error Alerts: Email notifications when reports fail, including error details
Why it matters
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Quickly identify and resolve reporting issues
Supply-Side (Publisher) Updates
Platform & Workflow Updates
We’ve introduced updates to simplify campaign management, improve consistency, and reduce manual effort.
What’s new
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Simplified Line Item Status: Clear Active and Paused states (Inactive applied automatically when applicable)
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Targeting Presets: Save and reuse targeting settings across line items and media groups
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Demand Settings Inheritance: New newsletters and ad slots inherit publisher-level settings by default
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Large Budget Warning: Confirmation prompt for high-budget “Use it all” selections
Why it matters
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Reduce setup errors and inconsistencies
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Save time on repetitive configuration tasks
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Manage campaigns with greater confidence
Inventory & Ad Management Enhancements
We’ve improved how you manage ad slots, demand, and creative controls across your inventory.
What’s new
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View and download tags directly from the page
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Demand settings visible at a glance
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Mini LiveTags Enhancements: Download tags without “Powered by” or “Ad Choices” (Ad Indicator remains)
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Creative Examples in Demand Controls: Preview real ad creatives within IAB and Sensitive Content categories
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IAB and Sensitive Content categories in Ad Discovery: Enhanced visibility and control over advertiser creatives.
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Transparent Blueprints: Designed to simplify native ad delivery across dynamic newsletter layouts
Why it matters
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Gain greater visibility into inventory setup and demand configuration
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Reduce manual edits when implementing tags
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Make more informed decisions about advertiser eligibility
Demand-Side (Advertiser) Updates
Advertiser Dashboard Enhancements
We’ve introduced updates to help advertisers better understand campaign and creative performance.
What’s new
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Campaign Insights Page: A new view for campaign-level performance analysis
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Native Image Sizes: Creative dimensions now reflect actual asset sizes
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Saved Column Preferences: Persist column configurations across sessions
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Intermediate KPIs: Add metrics like Intermediate eCPA, ROAS, and Conversion Rate
Why it matters
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Gain clearer visibility into campaign performance drivers
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Optimize creatives and campaigns more effectively
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Customize reporting to your needs
If you have any questions about any of these updates or want help enabling new features or betas, please reach out to your account team. We’re excited to help you put these improvements to work.