[Beta] Ad Recall

Ad Recall is a self-service tool that gives publishers direct control over the ads served in their newsletters. Designed to support brand safety, Ad Recall lets you review ad creatives delivered through the LiveIntent Exchange or third-party demand sources and take action if an ad or advertiser doesn’t meet your standards.

What You Can Do with Ad Recall

• Block individual ad creatives from appearing again in your newsletters

• Block an advertiser entirely, preventing any of their ads from serving

• Pause an advertiser for 30 days, after which ads from that advertiser will automatically resume

• Apply all actions at either the specific newsletter level or across all newsletters under the publisher

When to Use Ad Recall

Use Ad Recall when:

• An ad appears in a newsletter that doesn’t align with your brand

• You want to quickly block or pause an advertiser without involving support

• You need visibility into recent newsletter ad activity from exchange and third-party sources

Accessing Ad Recall

1. Log in to your Publisher Tools and navigate to Inventory Manager > Ad Recall

2. Select the newsletter and timeframe (e.g., last 7 or 30 days)

3. Click Search to return a list of ads that served during the selected period

Managing Ads and Advertisers

In the results table:

• Locate the row for the advertiser in question

  • (Optional) Use the Demand Source filter to toggle between LiveIntent Exchange and Third-Party Demand

  • (Optional) Use the Creative Type filter to toggle between Display and Native creatives

• Click the Block button in that row

• Choose one of the following options:

  • Ad Creatives – to block specific creatives from that advertiser

  • Advertiser – to pause or block an advertiser entirely

Once selected, a pop-up will appear where you can:

• Review and block specific ad creatives served by the advertiser

• Pause the advertiser for 30 days (ads will resume automatically afterward)

• Block the advertiser permanently

You can apply your changes to a specific newsletter only or to all newsletters under the publisher.

Understanding Status Indicators

The Status column in Ad Recall gives you a quick view into the current eligibility of each advertiser in relation to the selected newsletter.

Here’s what each status means:

• Delivering (green pill)
  The advertiser is eligible to deliver ads to this newsletter.

• Paused (orange pill)
  The advertiser has been paused and is temporarily not eligible to deliver ads to this newsletter. Ads will automatically resume after 30 days.

• Blocked (red pill)
  The advertiser has been fully blocked and is no longer eligible to deliver ads to this newsletter.

• Delivering / Paused with a ⚠️ icon
  Indicates that while the advertiser’s overall status is Delivering or Paused, one or more specific ad creatives have been blocked. This lets you distinguish between creative-level and advertiser-level actions at a glance.

These indicators help you quickly assess the level of restriction in place for each advertiser and their associated creatives.

Tips & Best Practices

·      Extend the search timeframe if you don’t see the ad you’re looking for

·      Use the ad creative thumbnails to confirm content before taking action

·      Export the list via .CSV for audit or compliance tracking

Need Help?

For additional support, please contact your LiveIntent account team.