What’s New - and What It Means for You
Q3 focused on helping you manage campaigns more efficiently, personalize advertiser experiences, gain deeper performance insights, and exercise greater control over your inventory.
Below is a breakdown of the latest LiveIntent platform enhancements and how they can help you streamline workflows and drive better results.
Updates for All Users
In-Platform Notifications
We’ve introduced in-platform notifications to help keep you informed about important updates directly within LiveIntent.
What’s new
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Persistent notification banners for important platform updates
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Pop-up messages for timely announcements
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Communications displayed directly within the LiveIntent platform experience
Why it matters
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Stay informed about important updates while working in the platform
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See time-sensitive announcements without relying solely on email
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Get greater visibility into relevant platform news and notifications
Demand-Side (Advertiser) Updates
Advertiser Dashboard Enhancements
We’ve expanded the Advertiser Dashboard to provide greater reporting flexibility, deeper creative insights, and a more streamlined analysis experience.
What’s new
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Campaign Performance CSV Exports: Export visible Campaign Performance data for sharing and offline analysis
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Additional Creative Performance Fields: Add Concept, Click URL, and Click URL Label to reporting tables and CSV exports
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New Grouping Options: Group Creative Performance data by Creative, Concept, Click URL, or Click URL Label
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Improved Click URL Display: View shortened URLs in the table, access the full URL on hover, and retain complete URLs in exports
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Date-Range Filtering: Analyze the last 7 days, last 30 days, this month, last month, or a custom date range
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Zero-Impression Creative Visibility: Choose whether creatives with no impressions appear in reporting
Why it matters
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Customize reporting based on your analysis needs
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Better understand performance across creatives, concepts, and destinations
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Share campaign results and conduct offline analysis more easily
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Gain visibility into creatives that have not yet served impressions
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Review reporting tables with less scrolling and visual clutter
Google Drive Imports in Creative Hub
Creative Hub now supports importing ads directly from Google Drive.
What’s new
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Add a Google Drive link when creating an ad
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Import Native and Display creatives
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Use Google Drive for individual or bulk creative imports
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Continue using existing file-size and file-type validations
If a file is not publicly accessible, you must grant LiveIntent permission to access it. LiveIntent accesses only the shared file and does not store Google Drive credentials or access files that have not been shared.
Why it matters
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Import creatives without first downloading and re-uploading files
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Simplify individual and bulk creative workflows
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Reduce manual steps during creative setup
Frequent Conversions Optimization
Frequent Conversions is a new optimization model designed for advertisers focused on high-volume conversion events, such as click-outs and landing-page visits.
What’s new
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A new Is frequent conversion? setting during conversion-pixel creation
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Compatibility with existing conversion strategies, including Max Conversions
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No additional campaign-setup or bidding workflow required
Why it matters
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Optimize toward frequent, lower-cost conversion events
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Support use cases with high conversion rates and low CPA goals
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Use existing campaign workflows without additional setup
Frequent Conversions is best suited for advertisers with CPA goals below approximately $3–$5, conversion rates between approximately 30% and 70%, and optimization events such as click-outs or landing-page visits.
Giveaway Line Item Budget Updates
Giveaway line items no longer count toward campaign-level budget limits. Campaign budget restrictions now apply only to standard paid spend.
What’s new
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Campaign total budgets track paid spend only
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Giveaway spend does not consume or block the campaign’s paid budget
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Giveaway line items can continue delivering after paid lines exhaust the campaign budget, subject to their own budgets and flight dates
Why it matters
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Prevent giveaway delivery from being stopped by paid campaign spend
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Manage paid and added-value delivery within the same campaign
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Reduce the need to create separate campaigns for giveaway line items
Supply-Side (Publisher) Updates
Sponsorship Workflow Enhancements
We’ve expanded the Sponsorship workflow to streamline campaign and line-item setup for publishers.
What’s new
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Include multiple newsletters within a Sponsorship campaign
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Create multiple line items within a Sponsorship campaign
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Target inventory at the line-item level
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Existing targeting presets can now be applied to Sponsorship line items
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Manage targeted sends, placement IDs, and key-value pairs from the line-item page
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Add multiple placement IDs when needed
Why it matters
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Reduce manual work when building Sponsorship campaigns
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Manage campaign structure and inventory targeting more efficiently
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Gain greater control over individual line items
The new Sponsorship workflow remains in beta. Contact your account team for information about availability.
Demand Controls Enhancements
We’ve expanded Demand Controls to make it easier to update eligibility settings at scale and manage individual advertiser creatives.
What’s new
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Select multiple advertiser domains or sensitive and IAB categories
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Apply eligibility updates across publishers, newsletters, or ad slots in one action
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View the live creatives associated with an active advertiser domain
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Approve or block individual creatives before they reach your inventory
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Apply creative-level settings that take precedence over domain- and category-level eligibility
Bulk updates overwrite existing eligibility settings for the selected items. Review your current configuration before applying changes in bulk.
Why it matters
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Make eligibility changes more efficiently
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Reduce repetitive updates across inventory
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Review the specific creatives associated with an advertiser
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Exercise more precise control over the ads eligible to serve
If you have questions about these updates or would like help accessing a new feature or beta, please contact your account team. We’re excited to help