Google Tag Manager

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1. Add a new Custom HTML tag.

2. Paste the Zeta Global Container tag within the HTML input field.

3. (If applicable) Replace additional parameter value placeholders with the appropriate GTM Variable:

  • GTM Variables will be of the format: {{Variable Name}}

4. Select appropriate Firing Triggers:

  • For Universal Tag: Trigger should include all website pages except the conversion page(s)  

  • For Conversion Tag: Trigger should include website conversion page(s) or event(s)

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Additional Notes about Google Tag Manager: 

  • Use the chart below to confirm the {{Random Number}} cachebust macro is set up correctly.

Google Tag Manager Version

Access URL

To Enable {{Random Number}}

V1

http://google.com/tagmanager

Create a new user-defined variable (macro) of type Random Number.

V2

tagmanager.google.com

Activate the Random Number Built-in Variable.

  • Ensure firing rules (called Triggers) are correctly set up. If incorrectly set up, this can lead to unexpected conditional firing. 

  • Confirm that the most recent changes have been published to the live container.