Google Tag Manager
1. Add a new Custom HTML tag.
2. Paste the Zeta Global Container tag within the HTML input field.
3. (If applicable) Replace additional parameter value placeholders with the appropriate GTM Variable:
GTM Variables will be of the format:
{{Variable Name}}
4. Select appropriate Firing Triggers:
For Universal Tag: Trigger should include all website pages except the conversion page(s)
For Conversion Tag: Trigger should include website conversion page(s) or event(s)
Additional Notes about Google Tag Manager:
Use the chart below to confirm the
{{Random Number}}cachebust macro is set up correctly.
Google Tag Manager Version | Access URL | To Enable {{Random Number}} |
|---|---|---|
V1 | Create a new user-defined variable (macro) of type Random Number. | |
V2 | Activate the Random Number Built-in Variable. |
Ensure firing rules (called Triggers) are correctly set up. If incorrectly set up, this can lead to unexpected conditional firing.
Confirm that the most recent changes have been published to the live container.