Journey Attribution

Journey Attribution: Partner Overview

Zeta’s Journey Attribution provides a deterministic, privacy-safe way to measure incremental impact across every channel and touchpoint. By implementing a lightweight measurement tag, partners help ensure media exposures are accurately captured, unlocking unified reporting, smarter optimization, and expanded opportunities with Zeta’s omnichannel clients. The setup is simple and designed to minimize lift for your team.

Our Goals and Promise as Partners

• Ensure every media exposure is accurately captured for performance measurement

• Keep implementation as simple as possible with minimal technical overhead

• Maintain strict privacy, security, and data handling standards

• Align fully to your technical requirements and approval processes

How the Measurement Tag Works

Tag Type

A lightweight 1×1 image pixel that logs impression-level exposure data

Tag Purpose

Captures key campaign attributes and enables Zeta to connect paid, owned, online, and offline signals into a unified attribution view

Data Collected

For all media ad placements, it will be important to ensure an agreed-upon UTM tracking framework is established and adhered to

Provided by the Partner

• Campaign ID

• Placement or Line Item ID

• Additional campaign metadata

• Applicable bid stream attributes when available

Collected Automatically by the Tag

• Zync ID, Zeta’s anonymous identifier

• Timestamp

• User agent

• IP address, processed in a privacy-compliant manner

Things to Know Before Kickoff

To accelerate integration, we confirm a few essentials

• Media Platform: What platform you use to buy or serve media

• Creative Hosting: Whether creative is hosted in your ad server or by your platform

• Approval Scope: Whether certification applies to all Zeta clients or only specific advertisers

Approved vendors are added to Zeta’s Approved Partners List, increasing visibility with OMNI Channel buyers and opening access to potential budget opportunities.