Zeta Tags and Cookie Domains
A tracking cookie is a sample of text dropped onto a browser while viewing a website. This text collects data from a user, such as their activity on a website, browsing history, geographic location, purchase trends, and more. What makes a tracking cookie unique is that it can follow a user across multiple sites or services and continue to stack data. The information gathered is often used for direct marketing purposes, such as targeted ads. The table below contains information on cookies that can be deployed by Zeta depending on the solution a client has opted into.
Let’s take a look at the cookies set for Zeta solutions across the specific regions:
Applicable Region | Cookie Name | Cookie Type | Cookie Domain | Duration | Data Stored | CMP Category | IAB TCF Purpose |
Global Tag - Zeta’s Container, Cookieless Solution | |||||||
US/EMEA | _zti | 1st party | 1st-Party Advertiser Domain | 13 months | Universal user ID | Targeting/Marketing Applicable only if client is leveraging Zeta’s Global Tag and Zeta’s cookieless identity feature is enabled | 1-11 |
Zync Container Tag - Data Cloud ID Linking and Zeta’s main container | |||||||
US/EMEA | zync-uuid | 3rd party | 6 months | Universal user ID | Targeting/Marketing | 1-11 | |
US/EMEA | sd-session-id | 3rd party | 6 months | User Session Identifier | Targeting/Marketing | 1-11 | |
US/EMEA | zync_tracking-optout | 3rd party | 5 years; Browser caps to 400 days | Tracking Opt Out | Functional | 1-11 | |
Solutions Powered by Zync | |||||||
Rfihub - Programmatic | |||||||
US/EMEA | rud | 3rd party | 13 months | Unique ID | Targeting/Marketing | 1-11 | |
US/EMEA | ruds | 3rd party | Session | Session ID, corresponds with rud | Targeting/Marketing | 1-11 | |
US/EMEA | ub | 3rd party | 13 months | User behavior info | Targeting/Marketing | 1-11 | |
US/EMEA | eud | 3rd party | 13 months | Partner ID(s) & last successful cookie match time | Targeting/Marketing | 1-11 | |
US/EMEA | euds | 3rd party | Session | Session partner ID(s) & last successful cookie match time: corresponds with eud | Targeting/Marketing | 1-11 | |
US/EMEA | f5_cspm | 3rd party | Session | Reports back on tag load times | Targeting/Marketing | 1-11 | |
US/EMEA | cmd | 3rd party | 13 months | Cookie matching data sequence & timestamps | Targeting/Marketing Set only when an ad is served by Zeta’s DSP on publisher sites | 1-11 | |
US/EMEA | caa | 3rd party | 13 months | Cookie acceptance (flag to check whether or not a user has accepted cookies) | Functional Set only when an ad is served by Zeta’s DSP on publisher sites | 1-11 | |
US/EMEA | smd | 3rd party | 13 months | SSV cookie match data used for sharing or adding data into the data management platform | Targeting/Marketing Set only when an ad is served by Zeta’s DSP on publisher sites | 1-11 | |
US/EMEA | oo | 3rd party | 20 years; Browsers cap at 400 days | Opt-out status | Functional | 1-11 | |
P13N - ZMP Events, Recommender, DCO, Website Personalization | |||||||
US/EMEA | btIdentify | 1st party | 1st-Party Advertiser Domain | 1 year | Unique ID | Targeting/Marketing | 1-11 |
US/EMEA | _bti | 1st party | 1st-Party Advertiser Domain | 1 year | Unique ID | Targeting/Marketing | 1-11 |
US/EMEA | _bts | 1st party | 1st-Party Advertiser Domain | Session | Unique ID | Targeting/Marketing | 1-11 |
Zeta Reidentification (Liveintent) | |||||||
US | _li_ss | 3rd party | 1 month | Unique ID | Targeting/Marketing | 1-11 | |
US | lidid | 3rd party | 13 months | Unique ID | Targeting/Marketing | 1-11 | |
Digioh - Website Personalization | |||||||
US/EMEA | xdibx | 3rd party | 1 year | Required for security and infrastructure | Targeting/Marketing | 1-11 | |
US/EMEA | TiPMix | 3rd party | 1 year | Required for security and infrastructure | Targeting/Marketing | 1-11 | |
US/EMEA | _cfuvid | 3rd party | 1 year | Required for security and infrastructure | Targeting/Marketing | 1-11 | |
US/EMEA | x-ms-routing-name | 3rd party | 1 year | Tracks and stores user interactions on the site to allow lightboxes and targeting to function correctly. | Targeting/Marketing | 1-11 | |
