Adobe Launch

1. Select the appropriate Rule that corresponds to the expected implementation methodology  

• For Universal Tag: Rule should include all website pages except the conversion page(s)  

• For Conversion Tag: Rule should include website conversion page(s) or event(s)  

2. Within the Rule, add a new Action

3. Select Extension: Core, Action Type: Custom Code, Language: HTML  

4. Open the Editor  

5. Paste the Zeta Global Container Tag  

6. (If applicable) Replace parameter value placeholders with the appropriate Adobe Data Element

• Adobe Launch Data Elements will be of the format: _satellite.getVar('Data Element Name')