Zeta Offering | What It Does | How It Works | Example Use Cases |
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Website Personalization | Website personalization allows you to display customized messages, pop-ups, overlays, or banners based on visitor behavior and profile data. | The Zync tag captures user actions such as page views, clicks, and purchases. Rules and triggers are defined in ZMP to personalize experiences for each visitor. Dynamic messages are rendered in real-time — e.g., showing an offer to a returning visitor.
| Display “Welcome back” messages for logged-in users. Recommend products based on browsing history. Show region-specific offers using location data.
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Dynamic Creative Optimization (DCO) | DCO enables personalized ad experiences by automatically adjusting ad content based on user behavior and product data. | The Zync tag sends contextual product or page parameters (e.g., category, SKU). ZMP’s Recommendations API pulls relevant creatives from a content library. Ads are dynamically rendered in real time for display, social, or programmatic channels.
| Show abandoned-cart products in banner ads. Rotate ad copy based on browsing intent. Use category-level personalization for product discovery.
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Intelligent Retargeting | Identifies and re-engages both known and anonymous site visitors across digital channels. | The Zync tag collects visitor identifiers (cookies, device IDs, or hashed emails). Zeta’s Identity Graph matches them to CRM data or known users. Unknown visitors are matched deterministically or probabilistically through Zeta’s data network. Matched users are targeted via search, display, or social campaigns.
| Retarget users who viewed a product but didn’t purchase. Trigger cross-channel ads for returning anonymous users. Extend audience reach through lookalike modeling.
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Advanced Segmentation | Creates granular user segments based on on-site behavior, demographics, and location. | Data from the Zync tag (page views, searches, purchases) is ingested into ZMP. Users are categorized dynamically into behavioral segments. Segments can be activated across channels or used for A/B testing.
| Build a segment of users who viewed a specific product line. Group visitors by frequency or recency of site activity. Enable geo-targeted offers for specific markets.
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Audience Insights & Analytics | Provides visual dashboards and analytics on customer and prospect behavior. | Zync tag data flows into ZMP’s analytics layer. Data can be filtered by audience type, activity, or engagement. Dashboards visualize trends like most viewed pages, top categories, and session depth.
| Track the performance of new product pages. Analyze customer journey paths from landing to conversion. Compare engagement across audience segments.
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Engagement Scoring | Ranks visitors based on engagement level, predicting their likelihood to convert. | The ZMP algorithm scores users based on time on site, interaction frequency, and recency. Scores are stored in user profiles for segmentation or targeting. High-engagement users can be prioritized for campaigns or special offers.
| Identify high-value leads for sales follow-up. Exclude low-engagement visitors from remarketing to optimize spend. Personalize onsite offers based on engagement score.
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Omnichannel Attribution | Connects user interactions across different marketing channels to understand their impact on conversions. | Zync tags track exposure and engagement data on the website. Zeta’s Identity Graph ties online actions to users across email, display, and social. ZMP’s analytics attribute conversions to the correct touchpoints.
| Understand how web, email, and paid media work together. Attribute sales to the correct campaign source. Evaluate ROI by channel or campaign.
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CRM Event Capture | Captures detailed site events for integration with CRM and campaign systems. | Events like product views, add-to-cart, and purchases are logged via the Zync tag. Events sync to CRM or ZMP in near real-time. Campaigns can be built around user behavior (e.g., “abandoned cart” flows).
| Trigger personalized follow-up emails after cart abandonment. Use purchase history to recommend similar products. Build automation flows for lapsed visitors.
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Churn Prevention | Detects disengaged users and enables proactive retention actions. | Engagement metrics are monitored via tag data. Declining activity trends trigger alerts or automated campaigns. ZMP activates retention workflows or special offers.
| Identify users who haven’t logged in for 30+ days. Offer re-engagement discounts to inactive customers. Flag at-risk customers for account manager outreach.
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Acquisition Optimization | Improves acquisition campaign performance using tagged visitor data. | Visitor signals from your site (intent, engagement, interests) are sent to ZMP. ZMP uses predictive modeling to optimize creative, audience selection, and spend allocation. Campaigns are tuned for conversion efficiency.
| Build high-intent lookalike audiences. Adjust bids based on engagement level. Personalize acquisition funnels with first-party insights.
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