Google Ad Manager Integration: Trafficking LiveIntent Campaigns

Trafficking Instructions:

Log into your GAM account
Click on the Delivery tab. Under the delivery tab, you will set up
- Orders
- Line items
- Creatives

Orders

Clients may follow their existing processes to set up orders.

Line Items

Clients can create a new Line item from 2 places:
- While creating the new order, in the New Order window, click Add Line Item at the bottom of the page.
- In the Orders tab click on the selected order and click on New line Item.
LiveIntent supports Display ads only, no video or audio. Click on Select Display Ad.

Line Items: General Information

Name: Name your line item
Line item type: LiveIntent supports Sponsorships, Standard, and House. Please note that anything setup in GAM will always be a higher priority than direct sold line items setup in LiveIntent and LiveIntent exchange. For a full list of campaigns that are supported, partially supported, and not supported in the GAM integration, please refer to our Google Ad Manager: Overview article.
- Sponsorship: Serve based upon a defined percentage of impressions and a start and end time. Use this line item type for direct sold campaigns when your buyer wants to “takeover” a page or site. Can also be used to evenly rotate line items regardless of impression volume.
- Standard: Serve based upon a defined impression goal and a start and end time. Use this line item type for direct sold campaigns when your buyer wants a specific number of impressions to serve. Please note that GAM impressions represent LiveIntent First Impressions/Decisions and are not adjusted for Apple Mail Privacy Protection. More information can be found here.
- House: House is the lowest-ranking line item type. It is typically used for ads that promote products and services chosen by you. Please note that House line items from GAM will always be a higher priority than direct sold line items setup in LiveIntent and LiveIntent exchange.
Expected creatives: Select the sizes that you are using in your email inventory and applicable to the campaign you are setting up.

Line Items: Additional Information

These fields are not required for LiveIntent. Clients may leverage these fields as needed.

Line Items: Delivery Settings

Delivery settings that are present are dependent on the type of line item selected (Sponsorship, Standard, or House).
All settings are supported with the LiveIntent integration and can be used to set
- Start/end dates
- Blackout periods
- Percentage of impressions or number of impressions
- Rate

Line Items: Adjust Delivery

Deliver Impressions: This setting is not supported. Please leave as Evenly.
Display Creatives: This setting is not supported. Please leave as One or More.
Rotate Creatives: This setting is not supported. Please leave as Optimized.
Child-directed ads: This setting is not supported. Please leave as Don’t serve on child-directed requests.
Day and time: Use this feature to refine the time when the line item is active.
Frequency: This setting is not supported.

Line Items: Add targeting

Targeting preset: Use this to define a preset of targeting that can be reused for future line items.
Inventory: Link your desired ad slots by targeting anything under “LiveIntent Inventory – ”
- You may target at any level: media group, publisher, newsletter, or ad slots.
- Avoid including non-email inventory with email inventory unless you are certain that the creatives are eligible for email and no additional targeting criteria is added to the line item that may create a conflict with email serving.
Custom targeting: LiveIntent supports targeting by device type/proxy, country, region, metro, placement ID, and list ID through customer key values. The following key values are available, and no others may be used.

LI_device

Key Value

Apple Mail

AppleMPPProxy

GoogleProxy

MediaCenter

PC

Phone

Tablet

YahooMailProxy

LI_country

Key Value	Country Name	Key Value	Country Name
AD	Andorra	LS	Lesotho
AF	Afghanistan	LT	Lithuania
AG	Antigua and Barbuda	LU	Luxembourg
AI	Anguilla	LV	Latvia
AL	Albania	LY	Libya
AM	Armenia	MA	Morocco
AO	Angola	MC	Monaco
AQ	Antarctica	MD	Moldova, Republic of
AR	Argentina	ME	Montenegro
AS	American Samoa	MF	Saint Martin (French part)
AT	Austria	MG	Madagascar
AU	Australia	MH	Marshall Islands
AW	Aruba	MK	North Macedonia
AX	Aland Islands	ML	Mali
AZ	Azerbaijan	MM	Myanmar
BA	Bosnia and Herzegovina	MN	Mongolia
BB	Barbados	MO	Macao
BD	Bangladesh	MP	Northern Mariana Islands
BE	Belgium	MQ	Martinique
BF	Burkina Faso	MR	Mauritania
BG	Bulgaria	MS	Montserrat
BH	Bahrain	MT	Malta
BI	Burundi	MU	Mauritius
BJ	Benin	MV	Maldives
BL	Saint Barthélemy	MW	Malawi
BM	Bermuda	MX	Mexico
BN	Brunei Darussalam	MY	Malaysia
BO	Bolivia (Plurinational State of)	MZ	Mozambique
BQ	Bonaire, Sint Eustatius and Saba[c]	NA	Namibia
BR	Brazil	NC	New Caledonia
BS	Bahamas	NE	Niger
BT	Bhutan	NF	Noffolk Island
BV	Bouvet Island	NG	Nigeria
BW	Botswana	NI	Nicaragua
BY	Belarus	NL	Netherlands
BZ	Belize	NO	Norway
CA	Canada	NP	Nepal
CC	Cocos (Keeling) Islands	NR	Nauru
CD	Congo, Democratic Republic of the	NU	Niue
CF	Central African Republic	NZ	New Zealand
CG	Congo	OM	Oman
CI	Côte d'Ivoire	PA	Panama
CK	Cook Islands	PE	Peru
CL	Chile	PF	French Polynesia
CM	Cameroon	PG	Papua New Guinea
CN	China[b]	PH	Phillippines
CO	Colombia	PK	Pakistan
CR	Costa Rica	PL	Poland
CU	Cuba	PM	Saint Pierre and Miquelon
CV	Cabo Verde	PN	Pitcaim
CW	Curaçao	PR	Puerto Rico
CX	Christmas Island	PS	Palestine, State of[b]
CY	Cyprus[b]	PT	Portugal
CZ	Czechia	PW	Palau
DE	Germany	PY	Paraguay
DJ	Djibouti	QA	Qatar
DK	Denmark	RE	Réunion
DM	Dominica	RO	Romania
DO	Dominican Republic	RS	Serbia
DZ	Algeria	RU	Russian Federation
EC	Ecuador	RW	Rwanda
EE	Estonia	SA	Saudi Arabia
EG	Egypt	SC	Seychelles
ER	Eritrea	SH	Saint Helena, Ascension and Tristan da Cunha[d]
ET	Ethiopia	SL	Sierra Leone
FI	Finland	SM	San Marino
FJ	Fiji	SN	Senegal
FK	Falkland Islands (Malvinas)[b]	ST	Sao Tome and Principe
FM	Micronesia (Federated States of)	SV	El Salvador
FO	Faroe Islands	SZ	Eswatini
FR	France	TD	Chad
GA	Gabon	TF	French Southern Territories
GD	Grenada	VA	Holy See
GE	Georgia	VC	Saint Vincent and the Grenadines
GF	French Guiana	WS	Samoa
GG	Guernsey	YT	Mayotte
GH	Ghana	SG	Singapore
GI	Gibraltar	SX	Sint Maarten (Dutch part)
GL	Greenland	SK	Slovakia
GM	Gambia	SI	Slovenia
GN	Guinea	SB	Solomon Islands
GP	Guadeloupe	SO	Somalia
GQ	Equatorial Guinea	ZA	South Africa
GR	Greece	GS	South Georgia and the South Sandwich Islands
GT	Guatemala	SS	South Sudan
GU	Guam	ES	Spain
GW	Guinea-Bissau	LK	Sri Lanka
GY	Guyana	SD	Sudan
HK	Hong Kong	SR	Suriname
HM	Heard Island and McDonald Islands	SJ	Svalbard and Jan Mayen[e]
HN	Honduras	SE	Sweden
HR	Croatia	CH	Switzerland
HT	Haiti	SY	Syrian Arab Republic
HU	Hungary	TW	Taiwan, Province of China[b]
ID	Indonesia	TJ	Tajikistan
IE	Ireland	TZ	Tanzania, United Republic of
IL	Israel	TH	Thailand
IM	Isle of Man	TL	Timor-Leste
IN	India	TG	Togo
IO	British Indian Ocean Territory	TK	Tokelau
IQ	Iraq	TO	Tonga
IR	Iran (Islamic Republic of)	TT	Trinidad and Tobago
IS	Iceland	TN	Tunisia
IT	Italy	TR	Turkey
JE	Jersey	TM	Turkmenistan
JM	Jamaica	TC	Turks and Caicos Islands
JO	Jordan	TV	Tuvalu
JP	Japan	UG	Uganda
KE	Kenya	UA	Ukraine
KG	Kyrgyzstan	AE	United Arab Emirates
KH	Cambodia	GB	United Kingdom of Great Britain and Northern Ireland
KI	Kiribati	US	United States of America
KM	Comoros	UM	United States Minor Outlying Islands[f]
KN	Saint Kitts and Nevis	UY	Uruguay
KP	Korea (Democratic People’s Republic of)	UZ	Uzbekistan
KR	Korea, Republic of	VU	Vanuatu
KW	Kuwait	VE	Venezuela (Bolvarian Republic of)
KY	Cayman Islands	VN	Viet Nam
KZ	Kazakhstan	VG	Virgin Islands (British)
LA	Lao People’s Democratic Republic	VI	Virgin Islands (U.S.)
LB	Lebanon	WF	Wallis and Futuna
LC	Saint Lucia	EH	Western Sahara[b]
LI	Liechtenstein	YE	Yemen
LR	Liberia	ZM	Zambia
		ZW	Zimbabwe

LI_region

Key Value	State	Key Value	State
US-AL	Alabama	US-NJ	New Jersey
US-AK	Alaska	US-NM	New Mexico
US-AZ	Arizona	US-NY	New York
US-AR	Arkansas	US-NC	North Carolina
US-CA	California	US-ND	North Dakota
US-CO	Colorado	US-OH	Ohio
US-CT	Connecticut	US-OK	Oklahoma
US-DE	Delaware	US-OR	Oregon
US-FL	Florida	US-PA	Pennsylvania
US-GA	Georgia	US-RI	Rhode Island
US-HI	Hawaii	US-SC	South Carolina
US-ID	Idaho	US-SD	South Dakota
US-IL	Illinois	US-TN	Tennessee
US-IN	Indiana	US-TX	Texas
US-IA	Iowa	US-UT	Utah
US-KS	Kansas	US-VT	Vermont
US-KY	Kentucky	US-VA	Virginia
US-LA	Louisiana	US-WA	Washington
US-ME	Maine	US-WV	West Virginia
US-MD	Maryland	US-WI	Wisconsin
US-MA	Massachusetts	US-WY	Wyoming
US-MI	Michigan	US-DC	District of Columbia
US-MN	Minnesota	US-AS	American Samoa
US-MS	Mississippi	US-GU	Guam
US-MO	Missouri	US-MP	Northern Mariana Islands
US-MT	Montana	US-PR	Puerto Rico
US-NE	Nebraska	US-UM	United States Minor Outlying Islands
US-NV	Nevada	US-VI	U.S. Virgin Islands
US-NH	New Hampshire

LI_metro

Key Value	Metro	Key Value	Metro
500	Portland-Auburn ME	630	Birmingham AL
501	New York NY	631	Ottumwa IA-Kirksville MO
502	Binghamton NY	632	Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL
503	Macon GA	633	Odessa-Midland TX
504	Philadelphia PA	634	Amarillo TX
505	Detroit MI	635	Austin TX
506	Boston MA-Manchester NH	636	Harlingen-Weslaco-Brownsville-McAllen TX
507	Savannah GA	637	Cedar Rapids-Waterloo-Iowa City & Dubuque IA
508	Pittsburgh PA	638	St. Joseph MO
509	Ft. Wayne IN	639	Jackson TN
510	Cleveland-Akron (Canton) OH	640	Memphis TN
511	Washington DC (Hagerstown MD)	641	San Antonio TX
512	Baltimore MD	642	Lafayette LA
513	Flint-Saginaw-Bay City MI	643	Lake Charles LA
514	Buffalo NY	644	Alexandria LA
515	Cincinnati OH	647	Greenwood-Greenville MS
516	Erie PA	648	Champaign & Springfield-Decatur,IL
517	Charlotte NC	649	Evansville IN
518	Greensboro-High Point-Winston Salem NC	650	Oklahoma City OK
519	Charleston SC	651	Lubbock TX
520	Augusta GA	652	Omaha NE
521	Providence RI-New Bedford MA	656	Panama City FL
522	Columbus GA	657	Sherman TX-Ada OK
523	Burlington VT-Plattsburgh NY	658	Green Bay-Appleton WI
524	Atlanta GA	659	Nashville TN
525	Albany GA	661	San Angelo TX
526	Utica NY	662	Abilene-Sweetwater TX
527	Indianapolis IN	669	Madison WI
528	Miami-Ft. Lauderdale FL	670	Ft. Smith-Fayetteville-Springdale-Rogers AR
529	Louisville KY	671	Tulsa OK
530	Tallahassee FL-Thomasville GA	673	Columbus-Tupelo-West Point MS
531	Tri-Cities TN-VA	675	Peoria-Bloomington IL
532	Albany-Schenectady-Troy NY	676	Duluth MN-Superior WI
533	Hartford & New Haven CT	678	Wichita-Hutchinson KS
534	Orlando-Daytona Beach-Melbourne FL	679	Des Moines-Ames IA
535	Columbus OH	682	Davenport IA-Rock Island-Moline IL
536	Youngstown OH	686	Mobile AL-Pensacola (Ft. Walton Beach) FL
537	Bangor ME	687	Minot-Bismarck-Dickinson(Williston) ND
538	Rochester NY	691	Huntsville-Decatur (Florence) AL
539	Tampa-St. Petersburg (Sarasota) FL	692	Beaumont-Port Arthur TX
540	Traverse City-Cadillac MI	693	Little Rock-Pine Bluff AR
541	Lexington KY	698	Montgomery (Selma) AL
542	Dayton OH	702	La Crosse-Eau Claire WI
543	Springfield-Holyoke MA	705	Wausau-Rhinelander WI
544	Norfolk-Portsmouth-Newport News VA	709	Tyler-Longview(Lufkin & Nacogdoches) TX
545	Greenville-New Bern-Washington NC	710	Hattiesburg-Laurel MS
546	Columbia SC	711	Meridian MS
547	Toledo OH	716	Baton Rouge LA
548	West Palm Beach-Ft. Pierce FL	717	Quincy IL-Hannibal MO-Keokuk IA
549	Watertown NY	718	Jackson MS
550	Wilmington NC	722	Lincoln & Hastings-Kearney NE
551	Lansing MI	724	Fargo-Valley City ND
552	Presque Isle ME	725	Sioux Falls(Mitchell) SD
553	Marquette MI	734	Jonesboro AR
554	Wheeling WV-Steubenville OH	736	Bowling Green KY
555	Syracuse NY	737	Mankato MN
556	Richmond-Petersburg VA	740	North Platte NE
557	Knoxville TN	743	Anchorage AK
558	Lima OH	744	Honolulu HI
559	Bluefield-Beckley-Oak Hill WV	745	Fairbanks AK
560	Raleigh-Durham (Fayetteville) NC	746	Biloxi-Gulfport MS
561	Jacksonville FL	747	Juneau AK
563	Grand Rapids-Kalamazoo-Battle Creek MI	749	Laredo TX
564	Charleston-Huntington WV	751	Denver CO
565	Elmira NY	752	Colorado Springs-Pueblo CO
566	Harrisburg-Lancaster-Lebanon-York PA	753	Phoenix AZ
567	Greenville-Spartanburg SC-Asheville NC-Anderson SC	754	Butte-Bozeman MT
569	Harrisonburg VA	755	Great Falls MT
570	Florence-Myrtle Beach SC	756	Billings MT
571	Ft. Myers-Naples FL	757	Boise ID
573	Roanoke-Lynchburg VA	758	Idaho Falls-Pocatello ID
574	Johnstown-Altoona PA	759	Cheyenne WY-Scottsbluff NE
575	Chattanooga TN	760	Twin Falls ID
576	Salisbury MD	762	Missoula MT
577	Wilkes Barre-Scranton PA	764	Rapid City SD
581	Terre Haute IN	765	El Paso TX
582	Lafayette IN	766	Helena MT
583	Alpena MI	767	Casper-Riverton WY
584	Charlottesville VA	770	Salt Lake City UT
588	South Bend-Elkhart IN	771	Yuma AZ-El Centro CA
592	Gainesville FL	773	Grand Junction-Montrose CO
596	Zanesville OH	789	Tucson (Sierra Vista) AZ
597	Parkersburg WV	790	Albuquerque-Santa Fe NM
598	Clarksburg-Weston WV	798	Glendive MT
600	Corpus Christi TX	800	Bakersfield CA
602	Chicago IL	801	Eugene OR
603	Joplin MO-Pittsburg KS	802	Eureka CA
604	Columbia-Jefferson City MO	803	Los Angeles CA
605	Topeka KS	804	Palm Springs CA
606	Dothan AL	807	San Francisco-Oakland-San Jose CA
609	St. Louis MO	810	Yakima-Pasco-Richland-Kennewick WA
610	Rockford IL	811	Reno NV
611	Rochester MN-Mason City IA-Austin MN	813	Medford-Klamath Falls OR
612	Shreveport LA	820	Portland OR
613	Minneapolis-St. Paul MN	821	Bend OR
616	Kansas City MO	825	San Diego CA
617	Milwaukee WI	828	Monterey-Salinas CA
618	Houston TX	839	Las Vegas NV
619	Springfield MO	855	Santa Barbara-Santa Maria-San Luis Obispo CA
622	New Orleans LA	862	Sacramento-Stockton-Modesto CA
623	Dallas-Ft. Worth TX	866	Fresno-Visalia CA
624	Sioux City IA	868	Chico-Redding CA
625	Waco-Temple-Bryan TX	881	Spokane WA
626	Victoria TX	819	Seattle-Tacoma WA
627	Wichita Falls TX & Lawton OK
628	Monroe LA-El Dorado AR

LI_send_id

LI_list

LI_kvp_<custom key value name>

Geography: This setting is not supported.
Mobile application: This setting is not supported.
Device Category: This setting is not supported.
Browser: This setting is not supported.
Operating system: This setting is not supported.
Browser language: This setting is not supported.
Device capability: This setting is not supported.
Device manufacturer: This setting is not supported.
Bandwidth: This setting is not supported.
Mobile carrier: This setting is not supported.
User domain: This setting is not supported.
Inventory type: This setting is not supported.
Inventory format: This setting is not supported.

Creatives

LiveIntent supports the following Creative types only:
- Image
- Custom creative template
  - LiveIntent Display Ad with Impression Trackers (Image file) – Used when you wish to traffic two impression tracking URLs and you have an image file to upload to GAM
  - LiveIntent Display Ad with Impression Trackers (Image URL) – Used when you wish to traffic two impression tracking URLs and you have an image url
  - LiveIntent Native Ad – Used when you wish to traffic native creative

Creatives: Image

Name: Name your creative
Target ad unit size: Input the size of the creative that you are uploading. This size may be already populated if you are setting up a creative from within a line item.
Image files: Uploading an image or using a remote image are both supported.
Density: Only 1x density is supported.
Click-through URL: The URL for the landing page that should appear when someone clicks the ad.
Orientation: This setting is not supported.
Alt text: This setting is not supported.
Labels: This setting is optional and not required by LiveIntent.
Third-party impression tracking URLs: This can be enabled and one non-javascript/iframe based impression tracking URL can be inputted. If you are implementing a tracking pixel on your creative, you need to change the cachebuster to LiveIntent’s macro, which is {DECISION_ID}.
Use EU user consent settings: This setting is not supported.

Creatives: Custom creative template

LiveIntent Display Ad with Impression Trackers (Image file)
- Most fields are similar to the Image creative type.
- User-defined variables:
  - Image – Upload the image from your computer.
  - ClickURL – The URL for the landing page that should appear when someone clicks the ad.
  - Imp_Tracker_1 – The first non-javascript/iframe-based impression tracking URL can be inputted
  - Imp_Tracker_2 – The second non-javascript/iframe-based impression tracking URL can be inputted
  - If you are implementing a tracking pixel on your creative, you need to change the cachebuster to LiveIntent’s macro, which is {DECISION_ID}.
LiveIntent Display Ad with Impression Trackers (Image URL)
- Most fields are similar to the Image creative type.
- User-defined variables:
  - ImageURL – The URL for the creative
  - ClickURL – The URL for the landing page that should appear when someone clicks the ad.
  - Imp_Tracker_1 – The first non-javascript/iframe-based impression tracking URL can be inputted
  - Imp_Tracker_2 – The second non-javascript/iframe-based impression tracking URL can be inputted
  - If you are implementing a tracking pixel on your creative, you need to change the cachebuster to LiveIntent’s macro, which is {DECISION_ID}.
LiveIntent Native Ad
- Most fields are similar to the Image creative type.
- User-defined variables:
  - These variables will be specific to the native units in your newsletters. Please discuss with your CSM.