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Google Ad Manager Integration: Billing

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The Google Ad Manager integration incurs ad serving fees for LiveIntent and Google.

  • LiveIntent will bill clients the pre-contracted, direct-sold ad-serving fee using Apple MPP-adjusted metrics. There are no additional charges from LiveIntent.

  • Google will bill for both filled and unfilled impressions. GAM’s rate is typically $0.01 to $0.05 per 1000 ad requests. To estimate Google’s monthly charges:
    (Monthly email impressions / 1000) * $0.01 to $0.05

The following table can be used to approximate the GAM Monthly Charges:

GAM
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