Charts & Visualizations

You can bring your reports to life with powerful, customizable charts and visualizations. Once you’ve added your data type, selected relevant metrics, and defined your dimensions, explore a range of intuitive chart configuration options to tailor your report. Whether you're highlighting trends, comparing categories, or showcasing performance, these visual tools make your insights clearer and more impactful.

Click the Create New Chart button in the top-right corner of your report.

From the panel that slides open, choose from the following chart types:

Table

For a Table chart,

• Add a chart name to label your visualization.

• Enter dimensions and metrics to define your data inputs.

• Toggle display totals on or off for quick summaries.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for more advanced filtering options.

The Styles tab for Table Chart allows you to:

• Customize the size of your chart views.

Line

For a Line chart,

• Add a chart name to label your visualization.

• Enter X-axis, Y-axis 1, and Y-axis 2 metrics to define chart values.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

The Style tab for Line charts allows you to:

• Customize your color palette to match your preferred theme.

• Edit caption names to make your chart labels more meaningful.

• Refine style options to adjust the overall look and feel.

• Adjust chart size to fit your viewing needs.

Column

For a Column chart,

• Add a chart name to label your visualization.

• Enter Y-axis, X-axis, Y-axis2, and metrics to define chart values.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Column charts allows you to:

• Customize the color palette to match your theme.

• Edit caption names for clearer labels.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Bar

For a Bar chart,

• Add a chart name to label your visualization.

• Enter X-axis, Y-axis, and metrics to define chart values.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Bar charts allows you to:

• Customize the color palette to match your theme.

• Edit caption names for clearer labels.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Pie

For a Pie Chart,

• Add a chart name to label your visualization.

• Select metrics and dimensions to define chart slices.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Pie charts allows you to:

• Customize the color palette to match your theme.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Donut

For a Donut Chart,

• Add a chart name to label your visualization.

• Select metrics and dimensions to define chart slices.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Donut charts allows you to:

• Customize the color palette to match your theme.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Radar

For a Radar Chart,

• Add a chart name to label your visualization.

• Select metrics and dimensions to define chart values.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Radar charts allows you to:

• Customize the color palette to match your theme.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Combo

For a Combo Chart,

• Add a chart name to label your visualization.

• Select a bar metric to define bar values.

• Enter an X-axis metric for chart alignment.

• Select a line metric to define line values.

• Color by metrics or dimensions to highlight categories.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

The Style tab for Combo charts allows you to:

• Customize the color palette to match your theme.

• Edit caption names for clearer labels.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Area

For an Area Chart,

• Add a chart name to label your visualization.

• Enter Y-axis 1, Y-axis 2, X-axis, and metrics to define chart values.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

The Style tab for Area charts allows you to:

• Customize the color palette to match your theme.

• Edit caption names for clearer labels.

• Refine style settings to adjust the overall look.

• Adjust chart size to fit your viewing needs.

You can apply Top N or Bottom N conditions directly to metric filters. This enables you to limit the values of a dimension based on metric rankings, such as showing only the Top 5 campaigns by CTR or the Bottom 10 regions by conversion. To use this, configure a filter under your Y-Axis metric and select the Top or Bottom option from the dropdown, then enter your threshold value (e.g., Top 5).

Multiseries

For a Multiseries Chart,

• Add a chart name to label your visualization.

• Enter Y-axis 1, Y-axis 2, X-axis, and metrics to define chart values.

• Add additional tooltip info for richer context on hover.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

• Sort by dimensions or metrics in ascending or descending order.

The Style tab for Multiseries charts allows you to:

• Customize the color palette to match your theme.

• Edit caption names for clearer labels.

• Refine style settings to adjust the overall look.

• Choose orientation options to change the chart layout.

• Adjust chart size to fit your viewing needs.

Big Text

For a Big Text Chart,

• Add a chart name to label your visualization.

• Select metrics to define the displayed value.

• Position metric labels at the top or bottom.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

The Style tab for Big Text charts allows you to:

• Customize the color palette to match your theme.

• Adjust chart size to fit your viewing needs.

You can also drag and drop the metrics directly on the chart to rearrange their order.

Sparkline

For a Sparkline Chart,

• Add a chart name to label your visualization.

• Select metrics to define the displayed value.

• Position metric labels at the top or bottom.

• Apply local filters to refine dimensions and metrics.

• Add filter groups for advanced filtering options.

The Style tab for Sparkline charts allows you to:

• Customize the color palette to match your theme.

• Adjust chart size to fit your viewing needs.

You can also drag and drop the metrics directly on the chart to rearrange their order.