Rockerbox is an attribution measurement platform that centralizes all marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates conversions across channels in a fully transparent and customizable platform, ensuring data is clean and trustworthy.
Rockerbox has standard URL parameters to track clicks, as well as a log file integration that allows them to track view-based conversions.
Click Tracking
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Users should append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced.
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Your values will be dynamically filled by the platform when the ad is served.
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The URLs should follow the structure guidelines available here
View-Through Tracking
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LiveIntent’s partnership with Rockerbox includes view-through reporting within the Rockerbox dashboard.
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Reports include view impressions as Rockerbox attributes credit to LiveIntent views on known opened emails.
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Rockerbox does not include iOS Proxy email opens as touchpoints, as there is no deterministic way to tie these touchpoints to users today.
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Rockerbox automatically applies a 7-day attribution window on LiveIntent data.
Getting started
Step 1: Enabling the Integration with Rockerbox
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Client sends an email to support@rockerbox.com with their LiveIntent rep looped in to notify the Rockerbox team that they are launching with LiveIntent.
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Rockerbox will enable the integration and send file delivery details.
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There will be an email endpoint for spend and an s3 bucket for viewthrough files.
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Client enables the integration by logging into their Rockerbox account. This will create an email endpoint that LiveIntent will send files to.
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Go to the Settings > Integrations page
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Select Add Feature, then LiveIntent ViewThrough, and click Add
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Client reaches out to their Rockerbox representative for endpoint details.
Step 2: Enabling the Integration with LiveIntent Send LiveIntent account owner the S3 delivery path
Client contacts their LiveIntent account manager with the below information:
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Send the S3 bucket link, which will look like this: s3://rockerbox-[your account ID]/from-liveintent/
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Asks LiveIntent to set up the Rockerbox Custom Report, which includes -
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The report should be sent daily
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Each report should contain the previous 1 day of data
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Reports must contain the columns exactly as noted below, including capitalization and spacing.
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Rockerbox Spend Report Columns:
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Event Date
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Campaign ID
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Campaign Name
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Line Item ID
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Line Item Name
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Creative ID
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Creative Name
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Gross Revenue
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Once LiveIntent has the information, it will take us up to 3 weeks, or 7-14 business days, to complete the setup on our end to send view-through reports to Rockberbox.